Sports, Events and Tourism Marketing Program

Program Overview

The broad objective of the new Sports, Events, and Tourism Marketing (SETM) program is to improve substantive, sectoral, and applied competences of our graduates in the field of marketing of the sports, events, and tourism industries. By adopting an integrated approach, the SETM program aims to provide students the knowledge and skill sets to be successful in the growing workforce of the sports, events, and tourism sector.


If you enjoy working with people in a fast paced and growing industry, then consider a concentration in Sports, Events, and Tourism Marketing.