Assistant Professor | Marketing | Montclair State University - Feliciano School of Business
Dr. Jie Gao is an Assistant Professor in the Department of Marketing at Montclair State University, New Jersey. She earned her Ph.D. in Recreation, Park and Tourism Management from The Pennsylvania State University, U.S. While completing her Ph.D., Dr. Gao served as an instructor of record for undergraduate courses in the Department of Recreation, Park and Tourism Management at The Pennsylvania State University. Prior to joining Penn State in 2012, Dr. Gao pursued her master’s degree in University of Missouri, U.S., where she also worked as a Research Assistant in the Rural Tourism Lab.
Her research interests focus on consumer decision-making with an emphasis on consumers’ emotions and well-being in travel and events industry. She is also interested in applying data mining techniques into her research. Dr. Gao have published research articles in various top-tier academic journals including Tourism Management, Journal of Travel Research, Current Issues in Tourism, and Tourism Analysis. She has also presented her research findings at prestigious national and international conferences, such as the Travel and Tourism Research Association Annual Conference and the Northeastern Recreation Research Symposium.