Dr. Avinandan Mukherjee

Professor | Marketing

Phone: 973 - 655 - 5126
E-mail: mukherjeeav@mail.montclair.edu
Room: 458, Partridge Hall

Dr. Mukherjee is a Professor in the Marketing Department in the School of Business. He is an expert on Services Marketing, Pharmaceutical Marketing, and Healthcare Management.

Before joining Montclair State, Dr. Mukherjee has been a full-time faculty member of Marketing at the Pennsylvania State University (USA), University of Bradford (UK), Nanyang Technological University (Singapore) and Indian Institute of Management (India). He was the former Director of Studies of the Executive MBA Program at University of Bradford, UK and the Chairperson of Computer Services at Indian Institute of Management, Calcutta. He has also been a visiting faculty at INSEAD (France), Copenhagen Business School (Denmark), ESC Toulouse (France), and Kathmandu University (Nepal).

Dr. Mukherjee was a visiting doctoral scholar at the ESSEC Business School, France. He is an Electrical Engineer by background and has worked with ABB (a Fortune 500 company) as Marketing Manager.

Dr. Mukherjee is a prolific researcher, and has published more than 100 scholarly articles in academic journals, conference proceedings, edited books, and monographs. Dr. Mukherjee's research interests include services marketing, retailing, digital marketing, and international business. Some of his current research is focused on mathematical approaches to solving marketing problems, patient adherence and compliance issues, retailing and merchandising strategies, service performance measurement, trust in e-business, system dynamic modelling of brand management, etc. He has worked on research projects sponsored by MIT (USA), University of Sussex (UK) and INSEAD (France). His research has appeared in the prestigious MIT-IMVP Research Series, and has been published or accepted for publication in leading international journals like Journal of Retailing, Journal of Business Research, Journal of the Operational Research Society, Communications of the ACM, Service Industries Journal, International Journal of Service Industry Management, Journal of Services Marketing, Journal of Marketing Management, Decision, Management Review, International Journal of Advertising, European Journal of Marketing, International Journal of Bank Marketing, International Journal of Digital Accounting Research, and Strategic Marketing. Dr. Mukherjee has presented papers in leading conferences, like the Marketing Science Conference, and the conferences of the American Marketing Association. He has also authored eight chapters in edited books, five case studies, and three popular articles. He has chaired sessions at Marketing Science Conferences and AMA Summer Educators' Conference. He has supervised four doctoral theses as member of the Thesis Advisory Committee. Dr. Mukherjee is on the editorial board of the Journal of Asia Pacific Marketing, guest editor for European Journal of Marketing and International Studies of Management and Organization, and ad-hoc reviewer for a variety of journals.

Dr. Mukherjee has taught a variety of marketing courses at the doctoral, MBA and undergraduate levels in several countries. His teaching evaluation at all levels has been consistently excellent.

Dr. Mukherjee has directed executive development and training programs on topics like Marketing using Information Technology and the Internet, Quantitative Techniques for Advanced Marketing Research and Strategic Sales and Distribution Management. He has been a Strategic Marketing consultant to reputed companies in UK, Denmark, India, Bangladesh, Singapore and Malaysia . He has also delivered invited seminars and guest lectures at the University of Houston, University of Texas at Dallas, IIT Chicago, University of the Pacific, University of Sussex, and Lamar University.

Journal Editorship:

Dr. Avinandan Mukherjee is the Founding Editor-in-Chief of the Emerald journal – The International Journal of Pharmaceutical and Healthcare Marketing. This double-blind reviewed scholarly research journal is dedicated to advancing our theoretical and empirical understanding of marketing pharmaceutical products and healthcare services. Introduced in 2007, the journal has already made a mark as a leading specialist reference resource of academic information and analysis, highlighting cutting edge research, new concepts and theories, and fresh practical ideas and initiatives that can be readily applied in the pharmaceutical and healthcare industries. The journal publishes empirical studies, conceptual papers, case studies, practitioner perspectives, and book reviews. The journal also serves as an innovative practice reference that supplies pharmaceutical company management as well as healthcare service providers and managers with insights, techniques and strategies to retain their competitiveness and best satisfy their customers. For more information on the journal, visit the journal webpage at:


Research Citations:

Dr. Avinandan Mukherjee has had a profound impact on research in Marketing and Healthcare Management. His published research papers have been cited more than 750 times by fellow researchers and scholars. For a list and total count of his research citations, click on the GoogleScholar Citation Report below:


For detailed vita and other information on Dr. Avinandan Mukherjee, visit his MSU webpage at: