Professor | Marketing | Montclair State University - Feliciano School of Business
Dr. Patrali Chatterjee is a Professor of Marketing at the Feliciano School of Business, Montclair State University. Prior to joining Montclair State University, Dr. Chatterjee was Vice Chair and Assistant Professor, Department of Marketing at Rutgers Business School, Rutgers University. She holds a Ph.D. in Marketing from the Owen School of Management, Vanderbilt University.
Dr. Chatterjee's research interests include online advertising research, clickstream data modeling, customer relationship management, social media marketing, and the role of technological innovations in sustaining online businesses and nonprofits. Dr. Chatterjee's research has appeared in several books and academic journals including Advances in Consumer Research, International Journal of Advertising, Journal of Business Research, Journal of Computer-Mediated Communication, Journal of Electronic Commerce Research, Journal of Product and Brand Management, Marketing Science and the Review of Economics and Statistics. Her research has been reported in news and business media outlets like The Wall Street Journal, Stanford Innovation Review, and The Star Ledger among others. Dr. Chatterjee is a member of the editorial board of the IEEE-Transactions in Engineering Management, American Marketing Association, Association of Consumer Research and the Institute of Management Science.
Areas of Expertise
- Online advertising
- Clickstream data modeling
- Customer relationship management
- Social media marketing
- Role of technological innovations in sustaining online businesses and profits