Associate Professor | Marketing | Montclair State University - Feliciano School of Business
Ricard W. "Ric" Jensen is an Associate Professor teaching courses in Sports Marketing, Travel and Tourism Marketing, and Advertising and Promotion. He earned his PhD from Texas A&M University in Educational Administration with a focus on Public Relations. He has been a full-time faculty member at the University of South Dakota and Ashland University (Ohio), and has taught as an Adjunct Instructor for Texas A&M University, Sam Houston State University, Northwestern State University (Louisiana) and Montana State University-Billings.
Ric's interest in scholarship focuses on marketing issues related to sports, including sports sponsorship, how crisis affects sports brands, the need for sports teams to market to Hispanics, how teams change marketing strategies in response to changing technologies. Since 2005, Ric has authored or coauthored 19 journal articles and 8 book chapters. Some of his scholarship scholarship has examined how the brand of the Phoenix Suns was affected by their decision to become involved in anti-immigration politics, how the National Hockey League tried to rebuild its brand after the lockout by marketing Sidney Crosby and Alex Ovechkin, and developing web surveys to measure the attitudes of sports fans and non-fans about the extent to which they might support corporate branding on the uniforms of professional sports teams.
He serves as a manuscript reviewer for The Journal of Soccer and Society and the Journal of Sports Management, and is a member of the Public Relations Society of America. He was honored by the Nebraska Chapter of PRSA for his work with trying to create opportunities for internships and job opportunities for college students.