Associate Professor | Marketing | Montclair State University - Feliciano School of Business
Devon Johnson is an associate professor of marketing at Montclair State University, New Jersey. Dr. Johnson has previously held academic appointments at Northeastern University, Boston MA, Emory University, Atlanta, GA. and University of Hartford, CT. Dr. Johnson has a Ph. D. in Marketing from the London Business School (U.K.) and a M.S. in Marketing from Pennsylvania State University.
Dr. Johnson conducts research, publishes and consults in the areas of financial service marketing, customer experience management, marketing analytics and customer relationship management (CRM). His research has been published in the Journal of Marketing Research, Journal of the Academy of Marketing Science, The Journal of Business Research, the Journal of Interactive Marketing, Industrial Marketing Management, International Journal of Bank Marketing and the Journal of Psychology & Marketing among others. He sits on the editorial Board of the Journal of Interactive Marketing. Dr. Johnson won the Best Overall Paper Award for the 2011 Summer Marketing Educator’s Conference for his research on Virtual Healthcare Communities. Dr. Johnson is a member of the Board of Trustees for Marketing EDGE.
Services Marketing (undergraduate)
Marketing Strategy and Implementation (MBA)
Strategic Brand Management (MBA)
Market Analysis and Customer Insight -Analytics (MBA)
Areas of Expertise:
Customer Experience Design and Evaluation
Marketing and Brand Strategy
- Service Marketing