Associate Professor | Marketing | Montclair State University - Feliciano School of Business
Archana Kumar is an Associate Professor of Marketing, teaching Introduction to Marketing and Retail Marketing and Management. Her principles areas of research are in consumer behavior, apparel retailing, branding strategies, electronic and mobile commerce shopping behavior and cross-cultural consumer behavior.
Dr. Kumar research has been published in several referred journals including the Journal of Services Marketing, International Journal of Retail and Distribution Management and the Journal of Business Research. She is also the recipient of the 2007 Emerald Research Fund Award for Indian Management Research.
Dr. Kumar is a member of the American Collegiate and Retailing Association (ACRA) and International Textile and Apparel Association (ITAA).
Dr. Kumar has a PhD in Retail and Consumer Services and M.S. in Statistics from the University of Tennessee, Knoxville. She also has a M.S. in Integrated Textile and Apparel Science from Auburn University.
Areas of Expertise
- Consumer behavior
- Apparel retailing
- Branding strategies
- Electronic and Mobile commerce shopping behavior
- Cross-cultural consumer behavior