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Dr. Yam B. Limbu

Associate Professor | Marketing | Montclair State University - Feliciano School of Business

Phone: 973-655-3361
E-mail: limbuy@mail.montclair.edu
Office #: 589, SBUS
Dr. Yam B. Limbu

Dr. Limbu is an Associate Professor of Marketing at Montclair State University. His research interests include pharmaceutical and healthcare marketing, consumer behavior, advertising, sales, Internet marketing, and instructional strategies. His publications have appeared or are forthcoming in the Industrial Marketing Management, International Journal of Advertising, Health Communication, Journal of Business & Industrial Marketing, Marketing Intelligence & Planning, Journal of Business-to-Business Marketing, and International Journal of Sports Marketing & Sponsorship. He presented his research at many scholarly and professional conferences and his work has been published in leading conference proceedings such as Advances in Consumer Research (ACR), American Educational Research Association (AERA) and American Marketing Association (AMA).

Dr. Limbu currently serves as vice president of the Society for Global Business & Economic Development (SGBED). He is a board member of the Business and Applied Sciences Academy of North America (BAASANA). He has been serving as an Associate Editor for the International Journal of Business and Applied Sciences. He also serves on the editorial boards of several academic journals. Besides teaching and researching, he provides consulting services for small business firms.

Dr. Limbu teaches Marketing Analytics at both undergraduate and graduate levels. He teaches a broad range of undergraduate and graduate courses including Marketing Research, Consumer Behavior, International Business, and Pharmaceutical and Healthcare Marketing.

Areas of Expertise:

  • Pharmaceutical and Healthcare Marketing
  • Direct-To-Consumer Advertising
  • Health Communication Strategies
  • Marketing Analytics
  • Sales Management
  • Consumer Behavior