Retail’s exciting transformation from “brick and mortar” to “brick and clicks” not only has forever changed the way we shop, but created new positions for retail graduates. Launch a fast-paced career and ensure retail goods are available to customers when and where they want them with a concentration in Retail Merchandising and Management.
Retailers rely on consumer and product data collected by Merchandising and Management professionals to improve product designs, support customer loyalty programs, public relations initiatives, and effect store, catalogue, and website layouts. With the advent of online shopping, companies also need employees to build and monitor store websites, drive business through social media, and coordinate consistent messages in both off- and online stores. Our graduates frequently pursue a growing number of these behind-the-scene positions with multi-channel retailers.
Capitalize on the nearby New York City fashion district, numerous retail headquarters and wholesale/distribution centers with our program, which utilizes experiential learning, field studies, student consulting opportunities and guest speakers to bring classroom theory to life. You will complete a supervised internship at either the store or corporate level and develop the skills necessary to:
Our internship program and other experiential learning opportunities allow you to network with executives in retailing and related industries and learn about career opportunities and challenges you’ll face entering the field. Over the last few years our students have interned, consulted or visited:
In addition, our graduates have found full-time positions at the above companies and others as store managers, buyers, mall marketing coordinators, merchandise analysts, manufacturer’s representatives, online coordinators and more.
Dr. Yawei Wang
Chair - Department of Marketing
Secretary – Marketing Department