The Feliciano School of Business will be featured at The Crossroads of the World! The student-produced commercial began airing on March 27th on a video billboard at the famous Manhattan intersection. The 5,000 square foot video billboard is located diagonally across from the TKTS ticket center where thousands of people line up daily for theater tickets.
The 30-second commercial will run four times an hour, every hour through April 2nd. This unique promotional opportunity led to last year’s Feliciano Times Square Challenge. A field of Montclair State student teams pitched ideas for the ad space to promote the Feliciano School of Business’ innovation and proximity to New York City. The winning team was chosen by a committee and the winning team produced the commercial over the summer and fall semesters.
The students hosted a Facebook Live event during the showing of the commercial. To view the event, please click here. If you skip to 15:54, you will see the commercial being played on the billboard.
To view the commercial click here.
On Thursday (3/30) at 3pm in room 101, the Times Square student team will discuss how they developed the concept for the commercial and provide the "behind the scenes" information of their process from inception to completion. We hope to see you at this session.