Feliciano Times Square Challenge

The Feliciano School of Business was featured at The Crossroads of the World!  The student-produced commercial aired from March 27th through April 2nd on a video billboard at the famous Manhattan intersection.  The 5,000 square foot video billboard is located diagonally across from the TKTS ticket center where thousands of people line up daily for theater tickets.

The 30-second commercial ran four times an hour, every hour. This unique promotional opportunity led to last year’s Feliciano Times Square Challenge. A field of Montclair State student teams pitched ideas for the ad space to promote the Feliciano School of Business’ innovation and proximity to New York City.  The winning team was chosen by a committee and the winning team produced the commercial over the summer and fall semesters.

The students hosted a Facebook Live event during the showing of the commercial.  To view the event, please click here. If you skip to 15:54, you will see the commercial being played on the billboard.  

To view the Feliciano School of Business commercial click here.

To view the "Behind The Scenes" video click here 

Media Coverage

Montclair Patch
WMSC Radio Interview 
Montclair Dispatch