Intentionality of Success

Ori Eisen, Founder and CEO of Trusona, served as the second virtual guest speaker in the 2020 MBA Executive Speaker Series. 

Eisen advised MBA students to think differently about how they seek greater compensation as they navigate their careers. Rather than asking for a raise, he said “create your fortune by delivering value.”

It was one example of what Eisen, calls the “intentionality of success,” or taking very specific acts that will help you attain your goals.

Eisen, an alumnus of the Feliciano School of Business, has delivered tremendous value across a variety of leadership roles fighting online crime during the last two decades.

Trusona, which offers cloud-based identity proofing that relies on a multi-factor login, including touch ID and other features to prevent fraud, is Eisen’s fourth start-up, a milestone he reached not by “attending an Ivy League school, being born into money, taking shortcuts, being lazy, taking no for an answer, and ignoring opportunities.”

Prior to founding Trusona, Eisen founded 41st Parameter, a leading online fraud prevention and detection solution for financial institutions and e-commerce acquired by Experian in 2013. Before that, Eisen served as the Worldwide Fraud Director for American Express focusing on Internet and counterfeit fraud and champion a project to enhance authorization requests to include internet specific parameters. 

As the Director of Fraud Prevention for VeriSign/Network Solutions, Eisen developed new and innovative technologies that reduced fraud losses by over 85% in just three months. 

Eisen emphasized the importance of intentionally building relationships for success and the power of “relationship capital,” something that can be more difficult to nurture as the COVID-19 pandemic pushes many to remote work environments.

Even before the novel coronavirus swept through communities, the ways workers interacted had changed, he said. A young professional hoping to learn something new two decades ago would reach out to an expert and become mentored, resulting in not only new skills but also a broader network. Today, many new skills are learned virtually and more communications have shifted to text or phone calls rather than in-person meetings.

That reduction in personal interactions may inadvertently reduce your relationship capital, Eisen said. He advised students to aim from what they want to become and ask someone to mentor them and use video conferencing calls to make a stronger personal connection and enable relationships to get to the next level. 

Eisen offered students a hopeful note, encouraging soon-to-be grads “go find something the world needs and you love doing and that will be your opportunity.”

The presentation can be viewed on the Feliciano School of Business YouTube channel.