Prof. John E. Cavaliere joined Montclair State University faculty in 2013. He currently teaches Introduction to Marketing, Integrated Marketing Communication, Marketing Integrated Core and serves as Faculty Advisor for the Marketing Department’s Co-op Intern Program. Prior to joining the Montclair State University faculty he held Executive Marketing positions with several major corporations (Nestle, Borden’s and most recently Mars, Incorporated where he retired after 25 years of service). Combining his 35 plus years of professional marketing and business experience with contemporary marketing theory students get the benefit of learning how principles of Marketing, Advertising and Promotion are applied to real world business cases as they prepare to embark upon their business career after graduation.<br><br>Prof. Cavaliere received his Bachelors Degree from Manhattan College and his Masters Degree in Business Administration from Long Island University Graduate School of Business.
Consumer Marketing/ Consumer Package Goods Marketing<br>Advertising, Sales Promotion , Market Research, Product Development, New Product Introductions, Market Segmentation / Targeting, Guerrilla Marketing, Cause Related Marketing.
MBA, Management, 1967, Long Island University (Brooklyn Campus), Brooklyn N.Y.
BBA, Economics, 1965, Manhattan College, Riverdale N.Y.
Egglands Best Eggs.
(May 2005 - August 2013).
(January 1980 - February 2005).
Marketing Manager Snack Cakes,
Drake Bakeries Div. of Borden Inc.
(July 1974 - December 1979).
(July 1970 - June 1974).
( - Present).
Work as an on call consultant for special projects at least 150 to 200 hours per year.
Honors and Awards
Excellence Through Mentoring , MSU Center For Leadership Development.