Dr. Patrali Chatterjee

Professor | Marketing | Feliciano School of Business
Location: SB 566
Telephone: 973-655-7935
Fax: 973-655-7673
Email: chatterjeep@montclair.edu

Biography

Dr. Patrali Chatterjee is Chair and Professor, Department of Marketing and Graduate Coordinator of the Digital Marketing Program at the Feliciano School of Business, Montclair State University. Dr. Chatterjee is Vice-President, American Collegiate Retailing Association, the leading academic association for retailing educators world-wide. Prior to joining Montclair State University, Dr. Chatterjee was Vice Chair and Assistant Professor, Department of Marketing at Rutgers Business School, Rutgers University. She holds a Ph.D. in Marketing from Owen School of Management, Vanderbilt University. Prof. Chatterjee's research interests include customer insights and marketing analytics, clickstream data modeling, customer equity management, omnichannel retail strategy and digital/social/mobile marketing. Dr. Chatterjee's research has appeared in several books and academic journals including Advances in Consumer Research, Information Systems Research, International Journal of Advertising, Journal of Business Research, Journal of Computer-Mediated Communication, Journal of Electronic Commerce Research, Journal of Product and Brand Management, Marketing Science and the Review of Economics and Statistics. Her research has been reported in news and business media outlets like Fast Company, The Wall Street Journal, Stanford Innovation Review, Time, The Star Ledger, WalletHub.com among others. She is coauthor of Retail Management: A Strategic Approach published by Pearson. She has served as conference chair, session chairs, reviewer for several academic journals and the Harvard Business School Publishing and had coedited issues for several academic journals including Journal of Research in Interactive Marketing and Journal for Advancement in Marketing Education. She was involved as an Inaugural Professor in the Google Online Marketing Challenge, a global competition aimed at training students in developing and executing online advertising campaigns for nonprofits and entrepreneurs. Prof. Chatterjee has consulted for several organizations including CIT Group, Dick’s Sporting Goods, Google Create, NJ Department of Environmental Protection, Spencer Savings Bank among others.

Expertise

Clickstream data modeling, CRM, E-Retailing, Internet advertising and marketing, loyalty promotions, viral marketing, virtual identity, word-of-mouth/referral management, non-profit organization management, social-mobile marketing analytics.

Education

  • Ph D, Marketing, 1998, Owen Graduate School of Management, Vanderbilt University, Nashville, TN, USA
  • MBA, Marketing, 1992, University of Bombay (JBIMS), Bombay, India
  • MS, Electronics, 1990, University of Bombay, Bombay, India
  • BS, Physics, 1987, University of Bombay, Bombay, India

Professional Experience

  • Professor, Montclair State University. (September 2014 - Current).
  • Vice-President, Member Executive Board, American Collegiate Retailing Association. (July 2018 - June 2019).
  • Secretary, Member Executive Board, American Collegiate Retailing Association. (July 2017 - June 2018).
  • Secretary, Member Executive Board, American Collegiate Retailing Association. (July 2016 - June 2017).
  • Associate Professor, Montclair State University, School of Business. (September 2006 - August 2014).
  • Vice Chair Marketing, Rutgers Business School, Rutgers University. (September 2005 - June 2006).
  • Assistant Professor, Rutgers Business School, Rutgers University. (September 1997 - June 2006).

Consulting

  • Technical/Professional Work, Google Creative Labs, New York City. (August 2015 - September 2015).
  • Academic, Encyclopaedia Britannica, Chicago, IL. (March 2002 - September 2006).
  • Academic, David's Bridal, Piscataway, NJ. (November 2005 - June 2006). Analyzed data and provided managerial insights and recommendations on customer equity management.
  • Academic, CIT Group Inc., New York. ( - November 2000). Speaker at Marketing Managers Annual Meeting: Providing the Scent of Information: How Trust -based Stimuli on Web Pages Impact Browsing Behavior and Task Completion at Web Sites"
  • Academic, Smartport.com, Princeton, NJ. (January 1999 - May 2000).
  • Academic, Spencer Savings Bank, . (February 2000 - April 2000).
  • Academic, New Visions Communications, Maryland, USA. (November 1997 - May 1998).

Honors and Awards

  • Invited Atendee , Association of North America Higher Education International. (May 2019).
  • Invited Speaker , ANA Education Foundation. (February 2019).
  • Co-Chair, AMA/ACRA Retailing Conference , The American Marketing Association.
  • Best Paper Nominee, AMA/ACRA Retailing Conference , The American Marketing Association. (March 2015).
  • Outstanding Paper Award Winner: Literati Network Awards for Excellence 2010 , Emerald Group Publishing Limited. (May 2010).
  • Best Paper Award at the AMS/ACRA Retailing Conference , Academy of Marketing Sciences. (September 2009).
  • Faculty Advisor - Google Online Marketing Challenge Semi-finalist group , Google, Inc.. (August 2009).
  • Doctoral Consortium Fellow , American Marketing Association.
  • Doctoral Research Scholar , National Science Foundation.
  • Doctoral Research Fellow , Vanderbilt University.
  • Graduate Scholarship , University of Bombay.
  • Talent Development Award , University of Bombay.

Research

  • Are Retailers Using Channel Strategy as an Information Signal in Online Shopping?
  • Chatterjee, Patrali and Suman Basuroy, “Managing Customer AcquisitionActivities: A Multistage Process Model of Consumer Decision to Subscribe to Membership Shopping Services.”
  • Chatterjee, Patrali, “Do Loyalty Coupons Engender Loyalty?"
  • Ordered Probit Models: An Application to Pet Ownership

Refereed Published Articles

  • Chatterjee, P., Kumar, A. (2017). Consumer Willingness to Pay Across Retail Channels. Journal of Retailing and Consumer Services, 34 (1), pp. 264-270.
  • Chatterjee, P., Kumar, A. (2017). Innovating the Retail Curriculum for Future Careers in Retail. Journal for Advancement of Marketing Education, 25 pp. 1-2.
  • Ding, A., Li, S., Chatterjee, P. (2015). Learning User Real-Time Intent for Optimal Dynamic Webpage Transformation. Information Systems Rresearch, 26 (2), pp. 339-359.
  • Chatterjee, P. (2012). The Role of Varying Information Quantity in Ads on Immediate and Enduring Cross-Media Synergies. Journal of Marketing Communications, 18 (3), pp. 217-240.
  • Chatterjee, P., Wang, Y. (2012). Online Comparison Shopping Behavior of Travel Consumers. Journal of Quality Assurance in Hospitality & Tourism, 13 (1), pp. 1-23.
  • Chatterjee, P. (2011). Can Unconscious-Conscious Processing Sequences Enhance Ad Exposure Outcomes?. Journal of Brand Management, 18 (7), pp. 506-515.
  • Chatterjee, P. (2011). Framing Online Promotions: Shipping Price Inflation and Deal Value Perceptions. Journal of Product and Brand Management, 20 (1), pp. 65-74.
  • Chatterjee, P. (2011). Drivers of New Product Recommending and Referral Behaviour on Social Network Sites. International Journal of Advertising, 30 (1), pp. 77-102.
  • Chatterjee, P. (2010). Causes and Consequences of “Order Online Pick Up In-Store” Shopping Behavior. International Review of Retail, Distribution and Consumer Research, 20 (4), pp. 431-448.
  • Chatterjee, P. (2010). Consumer Response to Promotions in the Presence of Surcharge: Implications for Online Retailing. Journal of Customer Behaviour, 9 (2), pp. 117-134.
  • Chatterjee, P., McGinnis, J. (2010). Customized Online Promotions: Moderating Effect of Promotion Type on Deal Value, Perceived Fairness, and Purchase Intent. Journal of Applied Business Research, 26 (4), pp. 13-19.
  • Chatterjee, P. (2010). e-Service Brand Extensions: The Role of Perceived Fit and Category Usage Level on Adoption. Journal of Service Science, 3 (1), pp. 7-13.
  • Chatterjee, P. (2010). Multiple-Channel and Cross- Channel Shopping Behavior: The Role of Consumer Shopping Orientation. Marketing Intelligence and Planning, 28 (1), pp. 9-24.
  • Chatterjee, P. (2009). Green Brand Extension Strategy and Online Communities. Journal of Systems and Information Technology, 11 (4), pp. 367-384.
  • Chatterjee, P. (2008). Are Unclicked Ads Wasted? Immediate and Long-Term Impact of Banner and Pop-Uo Ads on Communication Outcomes. Journal of Electronic Commerce Research, 9 (1), pp. 51-61.
  • Chatterjee, P. (2007). Advertised versus Unexpected Next Purchase Coupons: Consumer Satisfaction, Perceptions of Value and Fairness. Journal of Product and Brand Management, 16 (1), pp. 59-69.
  • Chatterjee, P. (2006). Cross-Channel Product Ordering and Payment Policies in Multichannel Retailing: Implications for Shopping Behavior and Retailer Profitability. Journal of Shopping Center Research, 13 (2), pp. 31-56.
  • Tuckman, H., Chatterjee, P., Muha, D. (2004). Nonprofit Websites: Prevalence, Usage and Commercial Activity. Journal of Nonprofit and Public Sector Marketing, 12 (1), pp. 49-68.
  • Chatterjee, P., Hoffman, D., Novak, T. (2003). Modeling the Clickstream: Implications for Web-Based Advertising Efforts. Marketing Science, 22 (4), pp. 520-541.
  • Chatterjee, P. (2002). Interfirm Alliances in Online Retailing. Journal of Business Research, 57 (7), pp. 714-723.
  • Chatterjee, P., Basuroy, S. (2001). From Bricks-and-Mortar to Clicks-and-Mortar: How Traditional Retailers Can Leverage Online Market Opportunities through Internet Malls. Journal of Shopping Center Research, 8 (1), pp. 59-80.
  • Chatterjee, P., Butler, J. (1997). Tests of the Specification of Univariate and Bivariate Ordered Probit. The Review of Economics and Statistics, 79 (2), pp. 343-348.
  • Hoffman, D., Novak, T., Chatterjee, P. (1996). Commercial Scenarios for the Web: Opportunities and Challenges. The Journal of Computer-Mediated Communication, 1 (3),

Books & Chapters Published

  • Berman, B., Evans, J., Chatterjee, P. (2017). Retail Management: A Strategic Approach. New York: Pearson Publishing.
  • Chatterjee, P. (2008). Returns on E-Branding Investment: Linking Pre-Acquisition Marketing Activity to Customer Profitability. (pp. 60-76). Hershey, PA: Contemporary Research on E-Branding/ Idea Group Publishing.
  • Chatterjee, P. (2001). Beyond CPMs and Clickthroughs: Understanding Consumer Interaction with Web Advertising. (pp. 209-216). Hershey, PA: Internet Marketing Research: Theory and Practice.
  • Hoffman, D., Novak, T., Chatterjee, P. (1997). Commercial Scenarios for the Web: Opportunities and Challenges. (pp. 29-57). Addison-Wesley Publishing Company: Readings in Electronic Commerce.
  • Hoffman, D., Novak, T., Chatterjee, P. (1997). Commercial Scenarios for the Web: Opportunities and Challenges. (pp. 107-136). Lighthouse Point, FL: New Tools for New Times: Electronic Commerce - Profiting from Business Online.

Published Proceedings

  • Chatterjee, P., Mann, M. (2017). Lifestyle versus Financial Constraints of Pet Ownership: Implications For Discretionary Spending Online. : Proceedings of the Annual 2017 Summer AMA Marketing Educators Conference. Refereed
  • Chatterjee, P. (2017). Marketing Analytics is the New Cool! Effectiveness of Inquiry-Based Learning Approach in Quantitative Marketing Courses. : Marketing Management Association. Refereed
  • Chatterjee, P. (2017). Should Simulations be used in Accelerated MBA Courses?. : Marketing Management Association.
  • Limbu, Y., Chatterjee, P., Jayachandran, C. (2014). Asymmetric Relationship between Reference Group Influence on Pro-Health and Deviant Behaviors of Base of Pyramid Consumers. Baltimore, MD: Association for Consumer Research. Refereed
  • Chatterjee, P. (2011). Use of Social Media Dashboards in Undergraduate Quantitative Methods Course. Buena Vista, Florida: 17th Annual Sloan Consortium International Conference on Online Learning. Refereed
  • Chatterjee, P., Mukherjee, A. (2011). Impact of online community relationship on new product recommending behavior. : Proceedings of the American Marketing Association Marketing Educators Conference. Refereed
  • Chatterjee, P. (2011). E-Commercialization in the Non-Profit Sector: Adoption of Incremental and Radical Innovations. : Proceedings of the Annual 2011 Winter AMA Marketing Educators Conference. Refereed
  • Chatterjee, P., Mukherjee, A. (2010). Use of Internet projects to enhance analytical skills in undergraduate marketing course. : Proceedings of the 2010 Sloan-C 16th Annual International Conference on Online Learning – Learning Effectiveness. Refereed
  • Chatterjee, P., Kay, M. (2010). Green Brand Extensions: The Role of Attribute-Product Schema Incongruity on the Processing of Environmental Claims. : Proceedings of the 2010 Northeast Business & Economics Association. Refereed
  • Chatterjee, P., Wang, Y. (2010). Online Comparison Shopping Behavior of Travel Consumers. : Proceedings of the 2010 Northeast Business & Economics Association (NBEA). Refereed
  • Chatterjee, P. (2010). Customized Online Promotions: Moderating Effect of Promotion Type on Deal Value, Perceived Fairness, and Purchase Intent. : Proceedings of the 2010 International Academy of Business Research Conference. Refereed
  • Chatterjee, P. (2009). Differential Consumer Response to Bundled and Partitioned Prices – The Role of Shipping Charges. New York: Proceedings of the 2009 Academy of Marketing Science Retailing Conference. Refereed
  • Chatterjee, P. (2009). Multiple-Channel and Cross-Channel Shopping Behavior. New York: Proceedings of the 2009 Academy of Marketing Science Retailing Conference. Refereed
  • Chatterjee, P. (2008). Reduced Prices or Reduced Shipping? Implications of Promotion Formats on Online Shopping Behavior. Philadelphia, PA: Behavioral Pricing Conference. Refereed
  • Chatterjee, P. (2008). Comparison Shopping, Satisfaction and Recommending Behavior. British Columbia: Proceedings of the Annual INFORMS Marketing Science Conference. Refereed
  • Chatterjee, P. (2007). Forced vs. Voluntary Exposure Web Ads: Impact of Ad Avoidance on Communication Outcomes. Provo, UT: Advances in Consumer Research. Refereed
  • Chatterjee, P. (2006). If I Only Had it Earlier! Consumer Response to Advertised and Surprise Next Purchase Coupons. New York, NY: Behavioral Pricing Conference Proceedings. Refereed
  • Chatterjee, P. (2005). Changing Banner Ad Executions on the Web: Impact on Clickthroughs and Communication Outcomes. Provo, UT: Advances in Consumer Research. Refereed
  • Chatterjee, P. (2001). Online Reviews – Do Consumers Use Them?. Provo, UT: Advances in Consumer Research. Refereed