Dr. Mark J. Kay

Associate Professor | Marketing | Feliciano School of Business
Location: 580
Telephone: 973-655-7445
Email: kaym@montclair.edu

Expertise

Branding, Marketing, Sustainability, Marketing Research,

Education

  • BA, Art & Design, School of the Art Institute of Chicago, Chicago, IL
  • Other, 1994, CUNY, New York
  • Ph D, Marketing, 1993, Baruch College C.U.N.Y., New York, NY
  • MBA, International Marketing, 1988, Baruch College, New York, NY
  • MA, Art & Design, 1984, University of Chicago
  • MA, Humanities, 1982, University of Chicago, Chicago, IL

Professional Experience

  • , Educational Testing Service.
  • Senior Research Director, Howard Malboro / Saatchi & Saatch.
  • , WSK Productions.
  • Principal, consultant, & researcher, Unlikely Marketing. (1988 - 2020).
  • Assistant Professor, Iona College. (1990 - 1994).
  • Instructor, Baruch College. (1988 - 1991).
  • Rapporteur, Japan Society. (1986 - 1988).
  • Associate Produer, WSK Productions & New York Center for Visual History. (1982 - 1988).

Consulting

  • Management Consulting, Various non-profit and corporate firms, New York, Chicago, Japan. ( - Present).
  • Management Consulting, InfantSEE, . ( - Present). Marketing consulting to help the non-profit work of optometrists to aid in the prevention of vision problems in infants.
  • Management Consulting, TNS, New York, London. ( - Present).

Honors and Awards

  • Grant , US AID.
  • Teaching Workshop Grant , the Mellon Foundation.
  • Case Development Grant , Council of Logistics Management.
  • Consortium Fellow , American Marketing Associaton.

Research

  • Kay, Mark J., Session Track Chair, the Transformative Consumer Research Conference, the Association for Consumer Research, (June 2021), University of Virginia, “Contrasting Agencies of Solitude and Sociality”, Research session and panel.

Refereed Published Articles

  • Sato, S., Kay, M. (2019). When should endorsed brands cut ties with transgressed endorsers?. Communication & Sport,
  • Sato, S., Kay, M., Arai, A., Tsuji, Y. (2019). When should endorsed brands cut ties with transgressed endorsers?. Communication & Sport, pp. 21.
  • Sato, S., Ko, Y., Chang, Y., Kay, M. (2018). How does the negative impact of an athlete’s reputational crisis spill over to endorsed and competing brands? The moderating effects of consumer knowledge. Communication & Sport,
  • Kay, M., Kay, S., Tuininga, A. (2018). Green teams: A collaborative training model. Journal of Cleaner Production, 176 (March), pp. 909-919..
  • Kay, M., (2016). Transformative Stories: A Framework for Crafting Stories for Social Impact Organizations. Journal of Public Policy & Marketing, 35 (3),
  • Limbu, Y., Kay, M. (2010). Hybrid Detailing: A Proposed Model for Pharmaceutical Sales. i-Manager’s Journal on Management, 5 (1), pp. 35-41.
  • Kay, M. (2007). Healthcare Marketing: What is Salient?. International Journal of Pharmaceutical and Healthcare Marketing, 1 (3), pp. pp. 247-263.
  • Kay, M. (2006). Strong Brands and Corporate Brands. European Journal of Marketing, 40 (7-8), pp. pp. 742-760.
  • Kay, M. (2001). New Strategies in B2B Markets. E-Business Review, International Academy of E-Business, pp. 100-103.
  • Morris, A., Kornhauser, A., Kay, M. (1999). Getting the Goods Delivered in Dense Urban Areas: A Snapshot of the Last Link of the Supply Chain. Transportation Research Record: Journal of the Transportation Research Boad, (1653),
  • Kay, M. (1999). New Strategies in B2B Markets. E-Business Review,
  • Morris, A., Kornhauser, A., Kay, M. (1998). Urban Freight Mobility: Collecting Data on Time, Costs, and Barriers Related to Moving Product into the Central Business District. Transportation Research Record: Journal of the Transportation Research Boad, (1613),

Books & Chapters Published

  • Kay, M. (2019). Better Marketing.
  • Kay, M. (2016). Enterprise Marketing. : Bookpatch.
  • Kay, M. (2016). Relationship Marketing and the Patient Physician Relationship. : Springer International Publishing.
  • Kay, M. (2015). Corporate Sustainability Programs and Reporting: Enhancing Responsibility Commitment and Thought Leadership at Starbucks. (pp. 20). : Tilden Press.
  • Kay, M. (2015). Corporate Sustainability Programs and Reporting: Enhancing Responsibility Commitment and Thought Leadership at Starbucks. (pp. 20). : Tilden Press.
  • Kay, M. (2012). Readings and Cases in Sustainability Marketing: A Strategic Approach to Organisational Social Responsibility. Melbourne: Tilde University Press.
  • Kay, M. (2012). Strategic Brand Promotions: Prospects for Sustainability Marketing. Melbourne: Tilde University Press.
  • Kay, M. (2005). "Retail Strategy: Toys "R" Us Japan" in Asian Retailing: Trends, Strategy and Merchandise, edited by Thomas. : Pearson/ Prentice Hall.
  • Kay, M. (2005). "Retail Trends and Retail Innovation in Japan" in the book, Asian Retailing: Trends, Strategy and Merchandise. : Pearson/ Prentice Hall.
  • Kay, M. (2005). Toys 'R' Us 2005". ICFAI University Press: in Retail Management,.

Published Proceedings

  • Kay, M. (2020). Brand Stakeholder Management Meets Assemblage Approaches. Chicago, IL: American Marketing Association. Refereed
  • Kay, M. (2020). Socially Engaged Research: Knowledge, Desire, Action. Chicago, IL: American Marketing Association. Refereed
  • Kay, M. (2016). A Model of Corporate Responsibility Commitment: Sustainability Programs, Reporting, and Governance. : 14th International Conference of the Society for Global Business & Economic Development. Refereed
  • Kay, M. (2016). Transformative Digital Storytelling: A Framework for Crafting Stories for Social Change Organizations. : Association for Consumer Research Conference.
  • Kay, M. (2016). Sustainability Integration: A Model for Developing Corporate Responsibility Commitment Through Effective Sustainability Programs, Reporting, and Governance. Montclair: 14th International Conference of the Society for Global Business & Economic Development. Refereed
  • Kay, M. Place and Space Elements in Retail Sustainability Practices. : acra. Refereed
  • Kay, M. Relationship Marketing and the Patient Physician Relationship. : Proceeding of the Conference of the Academy of Marketing Science. Refereed
  • Kay, M. (2012). Price-Quality Relationships and the Price Heuristic. Chicago, IL: American Marketing Association. Refereed
  • Kay, M., Limbu, Y. (2011). Pharmaceutical Promotions and the Physicians-Patient Relationship: Patient Orientation or Physician Orientation?. Chicago, IL: Proceedings of the 2011 MBAA International Conference. Refereed
  • Chatterjee, P., Kay, M. (2010). Green Brand Extensions: The Role of Attribute-Product Schema Incongruity on the Processing of Environmental Claims. : Proceedings of the 2010 Northeast Business & Economics Association. Refereed
  • Kay, M. (2010). Marketing during Recessions: Social Effects and Marketing Opportunities. : Proceedings of the 2010 Northeast Business & Economics Association. Refereed
  • Kay, M., Wang, Y. (2010). Marketing the Staycation: The Salience of the Local in Destinations Branding. : the Northeast Business & Economics Association (NBEA).
  • Kay, M. (2007). Digital Branding 2.0. : Proceedings of the 7th International Conference on Global Business and Economic Development. Refereed
  • Kay, M. (2004). Sustainable Business Models and Promotion Practices. Chicago: 2004 BELL (Business, Environment, Learning, and Leadership) Conference. Refereed
  • Kay, M. (2003). Internet B2B and the New Marketing Paradigm. Bangkok, Thailand: Seventh International Conference on Global Business and Economic Development. Refereed
  • Kay, M. (2003). Digital Products: Intellectual Property Rights, Standards, and Common "Goods. Bangkok, Thailand: Seventh International Conference on Global Business and Economic Development. Refereed
  • Kay, M. (2001). Internet B2B Marketing: Evolving Practices. : Internation Conference in Vietnam on Management Education for the 21st Century -Managing in the Digital Age. Refereed
  • Kay, M. (2001). Internet B2B Marketing: Evolving Practices. Ho Chi Min City, Vietnam: Management Education for the 21st Century.
  • Kay, M. (2000). Electronic B to B Markets: Process Drivers and Strategic Linkage. Beijing, China: 5th International Conference on Global Business & Economic Development: Managing Global Business in the Internet Age.