Dr. Esther L. Kim

Assistant Professor | Hospitality and Tourism | Feliciano School of Business
Location: SBUS 355
Telephone: 973-655-3536
Email: kimes@montclair.edu


  • Ph D, Hospitality Management, 2019, University of Nevada, Las Vegas, Las Vegas, NV
  • MS, Hospitality and Tourism Management, 2012, Purdue University, West Lafayette, IN
  • BA, Business Administration in Hospitality Management, 2009, Sejong University, Seoul, South Korea

Professional Experience

  • Assistant Professor, Montclair State University. (August 2020 - Current).
  • Graduate Assistant / Instructor, University of Nevada, Las Vegas. (January 2017 - December 2019).
  • Customer Experience Management, SHR --- Sceptre Hospitality Resources, Inc.. (July 2015 - October 2016).
  • Regional Revenue Analyst, US Regional Revenue Department, Millennium Hotels and Resorts, US Corporate. (January 2014 - March 2015).
  • Revenue Analyst/Reservation Manager, Millennium Knickerbocker. (January 2013 - January 2014).
  • Front Office Manager/Assistant Regional Revenue Manager, Courtyard by Marriott, Lafayette Indiana. (May 2012 - January 2013).
  • Sales Administrative, Renaissance Seoul Hotel. (July 2009 - July 2010).

Honors and Awards

  • Best Paper , 25th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism. (January 2020).
  • Best Presentation Award , 21st UNLV Graduate Research Forum. (February 2019).
  • Best Presentation Award , 2017 Annual Conference- International Hospitality Information Technology Association. (June 2017).


  • Baloglu, S., Tanford, S., Kim, E.J., & Kim, E.L. Meta-analysis of destination image in hospitality. Data collection in progress. Target: Tourism Management
  • Kim, E.J, Kim, E.L, & Kim, M. (2022) Ethical dining behaviors: The effect of sustainability and color in a social media marketing message - Special issue of International Journal of Contemporary Hospitality Management on Ethical Consumption and Climate Change in Hospitality and Tourism: Challenges, Solutions, and Prospects.
  • Kim, E.J., Kim, E.L., Kim, M., & Tanford, S. How hotels can turn the tables on cancellation policies: Situational cues as triggers for perceived risk. Tourism Management Perspectives. Under the 2nd-round review.
  • Kim, E.L., & Tanford, S. Diner’s perception of restaurant cancellation policies. Target: International Journal of Hospitality Management.
  • Kim, E.L., & Tanford, S. Factors influencing consumers' subsequent purchase in the cruise industry. Target: Journal of Travel Research

Refereed Published Articles

  • Chen, C., Kim, E., Schuckert, M. (2021). Haute couture-to-table? A study of luxury fashion-brand restaurants/Cafés. Journal of Global Scholars of Marketing Science,
  • Kim, E., Tanford, S. (2021). The windfall gain effect: Using a surprise discount to stimulate add-on purchases. International Journal of Hospitality Management, 95
  • Kim, E., Tanford, S. (2021). Turning Discounts Into Profits: Factors Influencing Online Purchasing Decisions for Hotel Add-on Items. Cornell Hospitality Quarterly, 62 (4), pp. 438–454.
  • Tanford, S., Kim, E. (2019). Risk versus Reward: When Will Travelers Go the Distance?. Journal of Travel Research, 58 (5), pp. 745-759.
  • Kim, E., Tanford, S. (2019). Seeking reward or avoiding risk from restaurant reviews: Does distance matter?. International Journal of Contemporary Hospitality Management, 31 (12), pp. 4482-4499.
  • Kim, E., Tanford, S. (2019). Simultaneous effects of multiple cues in restaurant reviews. Journal of Services Marketing, 33 (5), pp. 521-531.