Dr. Li-Chun Lin

Associate Professor | Hospitality and Tourism | Feliciano School of Business
Location: 456
Telephone: 973-655-6852
Email: linl@montclair.edu

Biography

Dr. Lin is an Associate Professor in the Hospitality and Tourism Department. She joined MSU in 2002 and has been the leading faculty member of developing the Hospitality Management Program at MSU. Before joining MSU, she was a full-time faculty member at the University of Tennessee at Knoxville. Prior to her academic career, Dr. Lin worked in all facets of the hospitality industry including both management and line positions in the field of hotel, restaurant, and theme park.

Her research interests include hotel room revenue strategy, tourism/gaming impact, tourist behaviors, tourism destination image and marketing, Internet and technology application, hospitality education and student learning. Her research work has been published in the following journals and books: Journal of Hospitality and Tourism Research, Tourism Management, Journal of Hospitality & Leisure Marketing, Journal of Travel & Tourism Marketing, Journal of Hospitality & Tourism Education,The Consortium Journal of Hospitality and Tourism, Legalized Casino Gaming in the United States: The Economic and Social Impact, and Encyclopedia of Data Warehousing and Mining (2nd ed.).

Dr. Lin is a Certified Hospitality Educator (CHE), which is highly recognized by the hospitality industry and academia. She is one of the pioneer faculty members developing and delivering hybrid courses at MSU. Dr. Lin teaches a number of courses in the fields of Hospitality and Management including Hospitality Management, Hospitality Internship, Lodging Management, and Management Process.

Dr. Lin received a PhD from Kansas State University (Department of Hospitality Management and Dietetics), an MS from Purdue University (Department of Hospitality and Tourism Management) and a BS from National Cheng-Kung University, Taiwan (Department of Statistics).

Expertise

Hospitality education and assessment
Travel behavior and tourism destination management
Internet applications in the hospitality and tourism industry
Development and impact of the gaming industry
Revenue strategy of the lodging industry

Education

  • BS, Statistica, School of Business, National Cheng-Kung University, Taiwan, National Cheng-Kung University, Tainan, Taiwan
  • Ph D, Department of Hospitality Management and Dietetics, Kansas State University, 1999, Kansas State University, Manhattan, Kansas
  • MS, Department of Hospitality and Tourism Management, Purdue University, 1994, Purdue University, West Lafayette, Indiana

Professional Experience

  • Associate Professor, Department of Hospitality and Tourism, Feliciano School of Business, Montclair State University. (July 2019 - Current).
  • Deaprtment Chair of Management, Montclair State University, School of Business. (July 2011 - June 2019).
  • Assistant Professor / Coordinator, Department of Management and Information Systems, School of Business, Montclair State University. (July 2005 - August 2007).
  • Assistant Professor / Coordinator, Department of Health Profession, Physical Education, Recreation and Leisure Studies, College of Education and Human Services, Montclair State University. (September 2002 - June 2005).
  • Assistant Professor, University of Tennessee at Knoxville. (August 1999 - May 2002).
  • Instructor, Department of Hotel, Restaurant, Institution Management and Dietetics, Kansas State University. (August 1998 - May 1999).
  • Research Assistant, Department of Hotel, Restaurant, Institution Management and Dietetics, Kansas State University. (January 1997 - July 1998).
  • Assistant General Manager, Taiwan Film Culture Company, Taiwan. (1995 - 1996).
  • Research Assistant, Department of Restaurant, Hotel, Institutional, and Tourism Management, Purdue University. (August 1992 - May 1994).
  • Front Office Staff, Grand Hyatt Hotel, Taiwan. (1991 - 1992).
  • Part-time Employee, McDonald’s, Taiwan. (1989 - 1990).

Consulting

  • Academic, Union County College, Cranford, NJ. (April 2017 - Present). Serve on Advisory Board for the Union County College's Hotel, Restaurant, and Tourism Management Program, Service on the Committee would consist of attendance at two meetings an academic year.
  • Training/Education, Newark Career and Technical Education, Newark. (March 2015 - Present).
  • Academic, Notre Dame of Maryland University, Baltimore. (January 2016 - February 2016). A curriculum review of a newly proposed Hospitality and Event Program at Notre Dame of Maryland University.
  • Management Consulting, North Jersey Partners WIRED (Workforce Innovation in regional Economic Development) Initiative, . (October 2008 - Present). This is a creative community to bring collaborative businesses together in key sector areas of which hospitality, tourism, arts and history is included. I serve on the advisory committe to help conduct research about the greater economic benefit that creates jobs at the regional level.
  • Management Consulting, New Jersey Department of Tourism, New Jersey. (June 2005 - Present). Design and conduct Welcome Center Survey in the State of New Jersey
  • Academic, Tourism Institute of University of Tennessee, Tennessee. (January 2002 - August 2002). Conduct and Present a research project titled "The Impact of the Internet on the Use of Print Brochures" at Tennessee Tourism Roundtable
  • Management Consulting, Ocoee Whitewater Center, Tennessee, Tennessee. (August 1999 - December 1999). Taskforce for the Ocoee Whitewater Center, Tennessee (Home of the 1996 Olympic Whitewater Champions)

Honors and Awards

  • Faculty Teaching Fellows Program , Montclair State University. (May 2010).
  • Invited Keynote Speaker , the Annual International Conference for Hospitality Management and Industry Development. (May 2009).

Refereed Published Articles

  • Yang, J., Lee, J., Lin, L. (2017). The Tidal Wave of Corporate Inversion. Today's CPA, 44 (5), pp. 24-27.
  • McDowall, S., Lin, L. (2015). A Revisit of Domestic Tourist Satisfaction and Destination Loyalty: A Case Study of Bangkok, Thailand. The Consortium Journal of Hospitality and Tourism, 20 (1), pp. 1-18.
  • Wang, J., Chen, Q., Lin, L. (2013). Focusing on Environmental Sustainability for the IT Sector. International Journal of Business and Public Administration (IJBPA), 10 (1), pp. 128-141.
  • McDowall, S., Lin, L. (2012). Importance-Performance Analysis of Bangkok as a City Tourist Destination. the Consoritum Journal of Hospitality and Tourism, 17 (1), pp. 24-46.
  • McDowall, S., Lin, L. (2007). A Comparison of Students' Attitudes toward Two Teaching Methods: Traditional versus Distance Learning. Journal of Hospitality and Tourism Education, 19 (1), pp. 20-26.
  • Lin, L., Chen, C., Wu, C. (2006). Rubric: An Alternative Assessment Method for Hospitality Class Projects. The Consortium Journal of Hospitality and Tourism, 11 (1), pp. 65-71.
  • Schwartz, Z., Lin, L. (2006). The impact of fees on visitation of national parks. Tourism Management, 27 pp. 1386-1396.
  • Lin, L. (2005). Internet as a distribution channel of travel information: A case study. The Consortium Journal of Hospitality and Tourism, 9 (2), pp. 49-57.
  • Lin, L., Noriega, P. (2005). The perceptions of African American students: Retention, and motivation. Journal of Hospitality and Tourism Education, 17 (2), pp. 16-23.
  • Noriega, P., Lin, L. (2003). A comparison study of the behavior and practices of casino gamblers as compared to those gamblers of sport book activities. Journal of Hospitality & Leisure Marketing, 10 (1/2), pp. 181-196.
  • Noriega, P., Lin, L. (2003). Growth of the gaming industry: Financial performance of pari-mutuel facilities. The Consortium Journal of Hospitality and Tourism, 7 (1), pp. 30-41.
  • Noreiga, P., Lin, L. (2003). The impact of organizational behavior on efficiency and productivity. The Consortium Journal of Hospitality and Tourism, 7 (1), pp. 87-92.
  • Lim, E., Lin, L. (2003). Welfare-to-work: The community college student assistance for careers in the hospitality industry. The Consortium Journal of Hospitality and Tourism, 7 (2), pp. 58-68.
  • Lin, L., Titz, K. (2002). Hospitality internship: Students' perceptions. The Consortium Journal of Hospitality and Tourism, 6 (2), pp. 19-27.
  • Noriega, P., Lin, L. (2002). The growth of the gaming industry: The survival of greyhound racing in the state of Florida. Journal of Travel & Tourism Marketing, 12 (4), pp. 39-57.
  • Boger, C., Abbott, J., Lin, L., Heinemann, A. (2000). Rate integrity in convention cities. Journal of Hospitality and Tourism Research, 24 (1), pp. 20-35.
  • Boger Jr., C., Cai, L., Lin, L. (1999). Benchmarking: Comparing business rates among lodging companies. Journal of Hospitality and Tourism Research, 23 (3), pp. 256-267.
  • Hsu, C., Lin, L. (1999). Hospitality marketing: Textbook selection and course content. Journal Hospitality and Tourism Education, 11 (1), pp. 22-29.

Books & Chapters Published

  • Wang, Y., Weston, S., Lin, L., Kim, S. (2009). Segmenting the mature travel market with data mining tools. (pp. 1759-1764). : The Encyclopedia of Data Warehousing and Mining (2nd Ed.).
  • Kim, S., Lin, L., Wang, Y. (2009). Data mining applications in the hospitality industry. (pp. 406-410). : The Encyclopedia of Data Warehousing and Mining (2nd Ed.).
  • Boger, Jr., C., Spears, D., Wolfe, K., Lin, L. (1999). Economic Impacts of Native American Casino Gaming. New York: The Haworth Press.

Published Proceedings

  • Lin, L., McDowall, S. (2011). Domestic tourist satisfaction and destination loyalty: A case of Bangkok, Thailand. : the 9th APAC-CHRIE Annual Conference Proceedings. Refereed
  • Wu, C., Lin, L. (2011). Competency mapping for the professional conference organizer. : International Conference on Sustainable Development, Innovation & Education of Hospitality, Tourism & Leisure. Refereed
  • Lin, L. (2010). Collaborating Between Teaching, Research, and Industry Innovation – The Opportunities and Challenges of Hospitality Industry. : the 2010 Northeast Business & Economics Association (NBEA) Proceedings. Refereed
  • McDowall, S., Lin, L., Naipaul, S. (2010). A comparative analysis of Bangkok as a city tourist destination using importance-performance analysis.. : International CHRIE Conference Proceedings. Refereed
  • Lin, L. (2006). Association convention planners' site selection and satisfaction: A pilot study. Las Vegas: The 2006 International Society of Travel & Tourism Educator Conference Proceedings. Refereed
  • Lin, L., Noriega, P., Chen, C., Lim, E. (2006). The perceptions of minority students: A follow up study. Las Vegas, Nevada: The 2006 International Society of Travel & Tourism Educator Conference Proceedings. Refereed
  • Lin, L., Weston, S. (2006). A survey of New Jersey welcome center visitors. Washington D.C.: The International Council on Hotel, Restaurant, and Institutional Education. Refereed
  • Lin, L., Sun, Y. (2005). Career Portfolio: The key to a successful job interview. Honolulu, Hawaii: The Annual Hawaii International Conference on Business Proceedings. Refereed
  • Sun, Y., Lin, L. (2005). Case study of residents' attitudes toward tourism development in Taiwan. Honolulu, Hawaii: The Annual Hawaii International Conference on Business Proceedings. Refereed
  • Lin, L., Weston, S. (2005). Rubric: An alternative assessment tool for student project. Las Vegas, Nevada: The Annual Council on Hotel, Restaurant, and Institutional Education Conference. Refereed
  • Lin, L. (2005). Using Internet as a distribution channel of travel information: A case study of a city convention visitor bureau. : The Annual Hawaii International Conference on Business Proceedings. Refereed
  • Naipaul, S., Lin, L. (2004). Taiwan's hospitality education in the 21st century. : The Annual Asia-Pacific Council on Hotel, Restaurant, and Institutional Education Conference Proceedings. Refereed
  • Lin, L. (2003). Blackboard applications in hospitality and tourism education: Students' perspectives. : The 2002 International Society of Travel & Tourism Educator Conference Proceedings. Refereed
  • Schwartz, Z., Lin, L. (2003). The impact of the recreational fee demonstration program on visitation of high volume national parks. : The Annual Conference Proceedings of Council on Hotel, Restaurant, and Institutional Education. Refereed
  • Lin, L. (2003). Understanding the needs of mature solitary customers for community food services program. : The Annual Council on Hotel, Restaurant, and Institutional Education Conference. Refereed
  • Smith, S., Lin, L., Costello, C. (2002). Developing an economic impact measure for film and video production. : The 2002 International Society of Travel & Tourism Educator Conference Proceedings. Refereed
  • Lin, L. (2002). Meeting planners' perceptions on site selection: An analysis of an area without major attraction. : The International Society of Travel & Tourism Educator Conference Proceedings. Refereed
  • Lin, L. (2002). Problem-based learning in hospitality education: Course design and implementation issues. : The Annual Conference Proceedings of Council on Hotel, Restaurant, and Institutional Education. Refereed
  • Lin, L., Noriega, P. (2001). A case study: How to promote the new convention center through classroom learning?. : The 2001 International Society of Travel & Tourism Educator Conference Proceedings. Refereed
  • Marcus, E., Lin, L. (2001). Internet recruitment: A future trend of employee recruitment in hospitality industry. : The 2001 Research Proceedings of the Southeast Council on Hotel, Restaurant, and Institutional Education. Refereed
  • Noriega, P., Lin, L. (2001). The impact of e-commence and online gambling on the financial performance of pari-mutuel facilities. : The Annual Hawaii Conference on Business Proceedings. Refereed
  • Lin, L., Noriega, P., Zhou, Z. (2001). The impact of meeting planners on tourism and special events to areas without major events. : The 32nd Annual Conference Proceedings of Travel and Tourism Research Association. Refereed
  • Lin, L. (2001). The perceptions of African-American students and their impact on the number of African-American managers in the hospitality industry. : The Annual Conference Proceedings of Council on Hotel, Restaurant, and Institutional Education. Refereed
  • Lin, L. (2001). The perceptions of hospitality students toward self-competency, program curriculum and future career opportunity: A study of cultural difference comparison. : The Annual Conference Proceedings of Council on Hotel, Restaurant, and Institutional Education. Refereed
  • Lin, L., Sun, Y., Lu, K., Zhou, Z. (2000). Online sales: How are tourist hotels doing in Taiwan?. : The Annual Conference Proceedings of Council on Hotel, Restaurant, and Institutional Education. Refereed
  • Zhou, Z., Lin, L., Sun, Y., Paganant, P. (2000). The impact of the Internet on the travel industry: A case study of the Great Britain's travel distribution systems. : The 31st Annual Conference Proceedings of Travel and Tourism Research Association. Refereed
  • Zhou, Z., Lin, L. (2000). The impact of the Internet on the use of print brochures. : The Annual Conference Proceedings of Council on Hotel, Restaurant, and Institutional Education. Refereed
  • Lin, L., Zhou, Z., Boger, Jr., C. (2000). The Internet application on travel information distribution. : The Annual Conference Proceedings of International Society of Travel & Tourism Educator. Refereed
  • Lin, L., Miller, J., Boger, Jr., C. (1999). An analysis of residents' perceptions and attitudes toward gambling development in Kansas City. : The Fourth Annual Conference Proceedings of Graduate Education and Graduate Student Research in Hospitality and Tourism. Refereed
  • Lin, L. (1999). An analysis of residents' perceptions and attitudes toward gambling development in Kansas City. : The Fourth Annual Conference Proceedings of Graduate Education and Graduate Student Research in Hospitality and Tourism. Refereed
  • Lin, L. (1999). Comparing discounted central and hotel reservation rate among leading companies. : The Annual Council on Hotel, Restaurant, and Institutional Education Conference. Refereed
  • Lin, L. (1999). Resident perceptions toward tourism development in Smoky Mountains. : The Annual Conference Proceedings of International Society of Travel & Tourism Educator. Refereed
  • Choi, J., Lin, L., Boger, Jr., C., Rumsey, D. (1998). General travel behavior of Asian students in the United States and the impact of the Asian economic crisis on their travel behaviors. : The Annual Conference Proceedings of International Society of Travel & Tourism Educator. Refereed