Mr. Steve M. Sherman
Instructional Specialist | Marketing | Feliciano School of Business
29 years of experience in television, telecommunications, wireless and professional sports as a marketing insights professional and executive.
Marketing, Marketing Strategy, Marketing Analytics, Consumer Research, Sports Marketing, Sponsorship Strategy and Measurement, Media Research
Other, Research and Evaluation, 1992, George Washington University, Washington, DC
MA, Telecommuncations, 1991, Indiana University, Bloomington, IN
BS, Telecommunications, 1984, Syracuse University, Syracuse, NY
(September 2015 - May 2016).
Vice President, Consumer Insights,
The Madison Square Garden Company.
(April 2011 - March 2015).
Director, Market Research & Competitive Analysis,
Virgin Mobile USA.
(June 2003 - April 2010).
Vice President, Audience and Marketing Research,
(September 2000 - June 2003).
Director, Consumer Research and Programming,
(June 1996 - August 2000).
Associate Research Director,
Public Broadcasting Service.
(August 1986 - May 1995).
Madison Square Garden,
New York, New York.
(October 2019 - December 2019).
Worked as a consultant on a project to create a segmentation system for concert-goers in the New York market for Madison Square Garden properties.