Mr. Steve M. Sherman
Instructional Specialist | Marketing | Feliciano School of Business
Email: shermanst@montclair.edu
Biography
29 years of experience in television, telecommunications, wireless and professional sports as a marketing insights professional and executive.
Expertise
Marketing, Marketing Strategy, Marketing Analytics, Consumer Research, Sports Marketing, Sponsorship Strategy and Measurement, Media Research
Education
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Other, Research and Evaluation, 1992, George Washington University, Washington, DC
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MA, Telecommuncations, 1991, Indiana University, Bloomington, IN
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BS, Telecommunications, 1984, Syracuse University, Syracuse, NY
Professional Experience
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Adjunct Lecturer,
Baruch College.
(September 2015 - May 2016).
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Vice President, Consumer Insights,
The Madison Square Garden Company.
(April 2011 - March 2015).
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Director, Market Research & Competitive Analysis,
Virgin Mobile USA.
(June 2003 - April 2010).
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Vice President, Audience and Marketing Research,
CNBC.
(September 2000 - June 2003).
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Director, Consumer Research and Programming,
Nickelodeon.
(June 1996 - August 2000).
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Associate Research Director,
Public Broadcasting Service.
(August 1986 - May 1995).
Consulting
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Management Consulting,
Madison Square Garden,
New York, New York.
(October 2019 - December 2019).
Worked as a consultant on a project to create a segmentation system for concert-goers in the New York market for Madison Square Garden properties.
