Mr. Steve M. Sherman

Instructional Specialist | Marketing | Feliciano School of Business


29 years of experience in television, telecommunications, wireless and professional sports as a marketing insights professional and executive.


Marketing, Marketing Strategy, Marketing Analytics, Consumer Research, Sports Marketing, Sponsorship Strategy and Measurement, Media Research


  • Other, Research and Evaluation, 1992, George Washington University, Washington, DC
  • MA, Telecommuncations, 1991, Indiana University, Bloomington, IN
  • BS, Telecommunications, 1984, Syracuse University, Syracuse, NY

Professional Experience

  • Adjunct Lecturer, Baruch College. (September 2015 - May 2016).
  • Vice President, Consumer Insights, The Madison Square Garden Company. (April 2011 - March 2015).
  • Director, Market Research & Competitive Analysis, Virgin Mobile USA. (June 2003 - April 2010).
  • Vice President, Audience and Marketing Research, CNBC. (September 2000 - June 2003).
  • Director, Consumer Research and Programming, Nickelodeon. (June 1996 - August 2000).
  • Associate Research Director, Public Broadcasting Service. (August 1986 - May 1995).


  • Management Consulting, Madison Square Garden, New York, New York. (October 2019 - December 2019). Worked as a consultant on a project to create a segmentation system for concert-goers in the New York market for Madison Square Garden properties.