Mr. Patrick Toner

Instructional Specialist | Information Management and Business Analytics | Feliciano School of Business


Marketing executive, entrepreneur and teacher. Launched data analytics start-up insurance carriers. Published innovative research on benefits decision-making and trends. Built big data platform featuring data-enrichment, predictive models and targeted messages for insurance marketing. Previously held marketing roles for Cigna and Metlife. Led research initiatives including customer panels, focus groups, voice of the customer, ethnographic studies, and web analytics.


Qualitative and quantitative market research. Business analytics, business strategy and planning. data analysis, data visualization, statistics, and project management. Employee benefits and workplace marketing.


  • MBA, 1987, Columbia University, New York, NY

Professional Experience

  • Founder/CEO, Customer Benefits Analytics LLC. (October 2014 - Current).
  • Analytics Lead, Arthur J Gallagher. (June 2019 - May 2020).


  • Management Consulting, International Medical Group, Indianapolis. (October 2018 - Present). Strategic marketing projects related to new product development, customer segmentation and message strategy.
  • Management Consulting, Lincoln Financial Group, Radnor, PA. (June 2016 - June 2019). Marketing Analytics including development of models predicting employee benefits purchase behavior; sales strategy; customer decision support tools competitive assessment.
  • Management Consulting, Trustmark Corp, Lake Forest, IL. (September 2018 - January 2019). Qualitative and quantitative market research to support customer retention strategies for universal life insurance.
  • Management Consulting, IBM Watson for Health Care, Cambridge, MA. (September 2018 - December 2018). Market research, analysis and data visualization. Build marketing strategy to introduce Watson's AI solution for cancer by targeting oncologists with the right messages. Partnered with Lodestar Advisors.
  • Management Consulting, Unum Corporation, Portland, ME. (January 2017 - January 2017). Market Research: Personality and Other Dimensions of Benefit Buyers
  • Management Consulting, Guardian Life Insurance Co, New York. (June 2015 - March 2016). Customer segmentation using K-means cluster analysis of 500k customer records. Recommended digital content strategy.
  • Management Consulting, Cigna, Bloomfield, CT. (January 2015 - April 2015). Market Research on Employee Benefits Enrollment Behavior