Dr. Tianfu Wang

Assistant Professor | Marketing | Feliciano School of Business
Location: 537
Telephone: 973-655-4349
Email: wangt@montclair.edu


Big data marketing analytics


  • Ph D, Management, 2018, Purdue University, West Lafayette, IN
  • MS, Business Administration, 2012, University of Rochester, Rochester, NY
  • MS, Advertising, 2010, University of Illinois at Urbana-Champaign, Champaign, IL
  • BA, Advertising, 2008, Peking University, Beijing, China

Professional Experience

  • Assistant Professor of Marketing, Montclair State University. (September 2018 - Current).

Honors and Awards

  • Krannert Certificate for Outstanding Teaching , Purdue University. (August 2018).
  • Krannert Certificate for Outstanding Teaching , Purdue University. (May 2018).
  • Krannert Certificate for Outstanding Teaching , Purdue University. (May 2017).
  • Krannert Research Symposium Honor Award , Purdue University. (November 2016).
  • Graduate School Summer Research Grant , Purdue University. (April 2015).


  • Does the Adoption of a Full Refund Policy Payoff for Advance Selling Platforms? (Ready for Submission)
  • Impact of Knowledge and Motivation on Organic Food Purchase: The Mediating Role of Self-Efficacy and the Moderating Roles of Education and Gender (Writing)
  • Marketing Analytics Education Study (Data Collection)
  • Teaching Advertising Technology by Client-based Projects (Data Collection Completed)
  • Teaching MarTech: Preparing Marketing Students for a Technology-Driven World (Writing)
  • When Half a Loaf is Better: The Impact of Self-uncertainty on Purchase Intention (Conference Presentation Scheduled)

Refereed Published Articles

  • Wang, T., Limbu, Y., Zhang, J. (2022). Lite App Adoption and Cannibalization. Journal of Digital & Social Media Marketing, 9 (3), pp. 261-274.
  • Wang, T., Limbu, Y., Fang, X. (2022). Consumer Brand Engagement on Social Media in the COVID-19 Pandemic: The Roles of Country-of-Origin and Consumer Animosity. Journal of Research in Interactive Marketing, 16 (1), pp. 45-63.
  • Miao, M., Zhang, J., Wang, T. (2021). The Impact of Co-branding on Firm Stock Value. International Journal of Business & Applied Sciences,
  • Wang, T. (2019). Understanding Programmatic Creative: The Role of AI. Journal of Advertising, 48 (4), pp. 347-355.
  • Wang, T. (2019). An Investigation of the Quote “To be a President, or to be an Advertising Man”. Journal of Advertising Study, (Feb 2019), pp. 61-64.

Published Proceedings

  • Zhang, J., Limbu, Y., Wang, T. (2021). When Half a Loaf is Better: The impact of self-uncertainty on purchase intention. Orlando, Florida: Society for Marketing Advances Conference Proceedings. Refereed