Expertise
Big data marketing analytics
Education
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Ph D, Management, 2018, Purdue University, West Lafayette, IN
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MS, Business Administration, 2012, University of Rochester, Rochester, NY
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MS, Advertising, 2010, University of Illinois at Urbana-Champaign, Champaign, IL
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BA, Advertising, 2008, Peking University, Beijing, China
Professional Experience
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Assistant Professor of Marketing,
Montclair State University.
(September 2018 - Current).
Honors and Awards
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Krannert Certificate for Outstanding Teaching , Purdue University.
(August 2018).
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Krannert Certificate for Outstanding Teaching , Purdue University.
(May 2018).
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Krannert Certificate for Outstanding Teaching , Purdue University.
(May 2017).
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Krannert Research Symposium Honor Award , Purdue University.
(November 2016).
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Graduate School Summer Research Grant , Purdue University.
(April 2015).
Research
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Does the Adoption of a Full Refund Policy Payoff for Advance Selling Platforms? (Ready for Submission)
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Impact of Knowledge and Motivation on Organic Food Purchase: The Mediating Role of Self-Efficacy and the Moderating Roles of Education and Gender (Writing)
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Marketing Analytics Education Study (Data Collection)
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Teaching Advertising Technology by Client-based Projects (Data Collection Completed)
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Teaching MarTech: Preparing Marketing Students for a Technology-Driven World (Writing)
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When Half a Loaf is Better: The Impact of Self-uncertainty on Purchase Intention (Conference Presentation Scheduled)
Refereed Published Articles
- Wang, T., Limbu, Y., Fang, X. (2021). Consumer Brand Engagement on Social Media in the COVID-19 Pandemic: The Roles of Country-of-Origin and Consumer Animosity. Journal of Research in Interactive Marketing,
- Wang, T., Limbu, Y., Zhang, J. Lite App Adoption and Cannibalization. Journal of Digital & Social Media Marketing,
- Miao, M., Zhang, J., Wang, T. (2021). The Impact of Co-branding on Firm Stock Value. International Journal of Business & Applied Sciences,
- Wang, T. (2019). Understanding Programmatic Creative: The Role of AI. Journal of Advertising, 48 (4), pp. 347-355.
- Wang, T. (2019). An Investigation of the Quote “To be a President, or to be an Advertising Man”. Journal of Advertising Study, (Feb 2019), pp. 61-64.
