Mr. Tianfu Wang

Assistant Professor | Marketing | Felciano School of Business
Location: 537
Telephone: 973-655-4349
Email: wangt@montclair.edu

Expertise

Big data marketing analytics

Education

  • Ph D, Management, 2018, Purdue University, West Lafayette, IN
  • MS, Business Administration, 2012, University of Rochester, Rochester, NY
  • MS, Advertising, 2010, University of Illinois at Urbana-Champaign, Champaign, IL
  • BA, Advertising, 2008, Peking University, Beijing, China

Professional Experience

  • Assistant Professor of Marketing, Montclair State University. (September 2018 - Current).

Honors and Awards

  • Krannert Certificate for Outstanding Teaching , Purdue University. (August 2018).
  • Krannert Certificate for Outstanding Teaching , Purdue University. (May 2018).
  • Krannert Certificate for Outstanding Teaching , Purdue University. (May 2017).
  • Graduate School Summer Research Grant , Purdue University. (April 2015).

Research

  • Does the Adoption of a Full Refund Policy Payoff for Advance Selling Platforms? (Ready for Submission)
  • Marketing Analytics Education Study (Data Collection)
  • Teaching Advertising Technology by Client-based Projects (Data Collection Completed)
  • Teaching MarTech: Preparing Marketing Students for a Technology-Driven World (Writing)
  • The Impact of the Lite App Adoption (Ready for Submission)

Refereed Published Articles

  • Wang, T. (2019). Understanding Programmatic Creative: The Role of AI. Journal of Advertising, 48 (4), pp. 347-355.
  • Wang, T. (2019). An Investigation of the Quote “To be a President, or to be an Advertising Man”. Journal of Advertising Study, (Feb 2019), pp. 61-64.