Dr. Junzhou Zhang

Assistant Professor | Marketing | Feliciano School of Business
Location: #559
Telephone: 973-655-3774
Email: zhangju@montclair.edu


Dr. Zhang's research focuses on loyalty programs, digital marketing, and marketing analytics. His research projects usually highlight the intersection among marketing, technology, and consumer psychology. His expertise lies in integrating consumer psychology theory with consumer big data to bring forward useful customer insights and actionable marketing strategies.


Loyalty program; Digital Marketing; Big data


  • Ph D, Marketing, 2019, Old Dominion University, Virginia
  • MS, Computer Software and Theory, 2008, Guangxi Normal University, China

Honors and Awards

  • Health Eating Research Program Grant: Online Ordering and Pick up in Store during the COVID-19 Pandemic , Robert Wood Johnson Foundation. (August 2020).
  • FY2021 Summer Grant Proposal Development Award , Montclair State University. (July 2020).
  • Healthy Eating Research Grant: App Usage and Benefit Redemption Behaviors , Robert Wood Johnson Foundation. (October 2019).
  • The AMA-Sheth Foundation Doctoral Consortium Fellow , The American Marketing Association. (June 2019).
  • The 2019 AMS Doctoral Consortium Fellow , The Academy of Marketing Science Foundation. (May 2019).
  • The 2019 Mary Kay Doctoral Dissertation Proposal Award , The 2019 Academy of Marketing Science Foundation. (May 2019).
  • The 2018 SMA Doctoral Consortium Fellow , Society for Marketing Advances. (November 2018).
  • The 2018 INFORMS Marketing Science Doctoral Consortium Fellow , The ISMS Marketing Science Conference. (June 2018).
  • Outstanding Doctoral Student in Marketing , Old Dominion University. (May 2018).
  • The 2015 McGraw-Hill Distinguished Paper Award , Collegiate Marketing Educators. (March 2015).


  • Junzhou Zhang, Maxwell Hsu, Baojiang Geng and Steve Fan (forthcoming). “Analyzing the Outcomes of Government-Led Poverty Reduction Policy – The Case Of 32 Counties in Southwestern China”, Journal of Developing Area.
  • Qi Zhang, <b>Junzhou Zhang</b>, Chuanyi Tang, Kayoung Park, Patrick McLaughlin, and Brian Stacy (Revise & Resubmit), “Transaction Approval Methods and Cash Value Benefit Redemption in the Virginia WIC Program”, Journal of Nutrition Education and Behavior
  • Qi Zhang, <b>Junzhou Zhang</b>, Kayoung Park, and Chuanyi Tang (forthcoming). “Mobile Phone App Usage Associated with Higher Redemptions of Food Benefits among Participants in the Special Supplemental Nutrition Program for Women, Infants, and Children: Cross-Sectional Study”, JMIR mHealth and uHealth

Refereed Published Articles

  • Zhang, J., Tang, C., Guo, L., Xu, H. (2018). A Longitudinal Investigation of Customer Compliance: The Role of Appraisal Toward Compliance Behaviors. Psychology and Marketing, 35 (12), pp. 957-967.
  • Zhang, J., Huang, L. (2018). Loss or gain? The impact of Chinese local celebrity endorser scandal on the global market value of the endorsed brands. Journal of Marketing Analytics, 6 (1), pp. 27-39.
  • Hsu, M., Zhang, J., Ahmad, Y. (2017). Government Digital Information Discovery and Exploration: The Case of Unraveling Tourism-Led-Growth Paradox in China. Information Discovery and Delivery, 45 (4), pp. 212-219.
  • Chen, J., Zhang, J., Nijkamp, P. (2016). A regional analysis of willingness-to-pay in Asian cruise markets. Tourism Economics, 22 (4), pp. 809-824.