Dr. Patrali Chatterjee is Professor of Marketing at the School of Business, Montclair State University. Prior to joining Montclair State University, Dr. Chatterjee was Vice Chair and Assistant Professor, Department of Marketing at Rutgers Business School, Rutgers University. She holds a Ph.D. in Marketing from Owen School of Management, Vanderbilt University.
Prof. Chatterjee's research interests include modeling online consumer behavior using clickstream data, customer equity management and the leveraging technology in sustaining online businesses and nonprofits. Dr. Chatterjee's research has appeared in several books and academic journals including Advances in Consumer Research, Journal of Business Research, Journal of Computer-Mediated Communication, Journal of Shopping Center Research, Marketing Science and the Review of Economics and Statistics. Her research has been reported in business journals like The Wall Street Journal, Stanford Innovation Review among others.
Areas of Expertise
Clickstream data modeling, CRM, E-Retailing, Internet advertising and marketing, loyalty promotions, viral marketing, virtual identity, word-of-mouth/referral management, non-profit organization management, social-mobile marketing analytics.
Owen Graduate School of Management, Vanderbilt University
Outstanding Paper Award Winner: Literati Network Awards for Excellence 2010
Every year Emerald invites each journal’s Editorial Team to nominate what they believe has been that title’s Outstanding Paper from the previous 12 months. The award winning paper is chosen following consultation amongst the journal’s Editorial Team, many of whom are eminent academics or managers. The paper entitled “Green brand extension strategy and online communities” published in Journal of Systems and Information Technology has been selected as it was one of the most impressive pieces of work the team has seen throughout 2009.
Academy of Marketing Sciences
Best Paper Award at the AMS/ACRA Retailing Conference
Faculty Advisor - Google Online Marketing Challenge Semi-finalist group
American Marketing Association
Doctoral Consortium Fellow
National Science Foundation
Doctoral Research Scholar
Doctoral Research Fellow
University of Bombay
University of Bombay
Talent Development Award
Are Retailers Using Channel Strategy as an Information Signal in Online Shopping?
Chatterjee, Patrali and Suman Basuroy, “Managing Customer AcquisitionActivities: A Multistage Process Model of Consumer Decision to Subscribe to Membership Shopping Services.”
Chatterjee, Patrali and Ying Xie, “Comparison Shopping and Referral Intentions: Differences in Post-decision Evaluations among Purchasers and Non-Purchasers” resubmission to Marketing Science