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Dr. Patrali Chatterjee


Professor | Marketing | Feliciano School of Business

Email: chatterjeep@mail.montclair.edu

Telephone: 9736557935

Office: Feliciano School of Business, 566

Biography

Dr. Patrali Chatterjee is Professor of Marketing at the School of Business, Montclair State University. Prior to joining Montclair State University, Dr. Chatterjee was Vice Chair and Assistant Professor, Department of Marketing at Rutgers Business School, Rutgers University. She holds a Ph.D. in Marketing from Owen School of Management, Vanderbilt University.

Prof. Chatterjee's research interests include modeling online consumer behavior using clickstream data, customer equity management and the leveraging technology in sustaining online businesses and nonprofits. Dr. Chatterjee's research has appeared in several books and academic journals including Advances in Consumer Research, Journal of Business Research, Journal of Computer-Mediated Communication, Journal of Shopping Center Research, Marketing Science and the Review of Economics and Statistics. Her research has been reported in business journals like The Wall Street Journal, Stanford Innovation Review among others.

Areas of Expertise

Clickstream data modeling, CRM, E-Retailing, Internet advertising and marketing, loyalty promotions, viral marketing, virtual identity, word-of-mouth/referral management, non-profit organization management, social-mobile marketing analytics.

Education

School Degree Major Year Completed
Owen Graduate School of Management, Vanderbilt University Ph D Marketing 1998
Bajaj Institute of Management Studies MBA Marketing 1992
University of Bombay MS Electronics 1990
University of Bombay BS Physics 1987

Publications

Title Classification Contype ISBN Issue Page Number Publication End Publisher Refereed Volume
Co-Branding Alliances in Online Environments Basic or Discovery Scholarship 2 The Rutgers Scholar USA
Beyond CPMs and Clickthroughs: Understanding Consumer Interaction with Web Advertising Basic or Discovery Scholarship Book Chapter 209 Internet Marketing Research: Theory and Practice USA
Commercial Scenarios for the Web: Opportunities and Challenges Basic or Discovery Scholarship Book Chapter 107 New Tools for New Times: Electronic Commerce - Profiting from Business Online USA
Commercial Scenarios for the Web: Opportunities and Challenges Basic or Discovery Scholarship Book Chapter 29 Readings in Electronic Commerce USA
Returns on E-Branding Investment: Linking Pre-Acquisition Marketing Activity to Customer Profitability Basic or Discovery Scholarship Book Chapter 60 Contemporary Research on E-Branding/ Idea Group Publishing USA
Asymmetric Relationship between Reference Group Influence on Pro-Health and Deviant Behaviors of Base of Pyramid Consumers Basic or Discovery Scholarship Conference Proceedings Association for Consumer Research USA
If I Only Had it Earlier! Consumer Response to Advertised and Surprise Next Purchase Coupons Basic or Discovery Scholarship Conference Proceedings 29 Behavioral Pricing Conference Proceedings USA
Changing Banner Ad Executions on the Web: Impact on Clickthroughs and Communication Outcomes Basic or Discovery Scholarship Conference Proceedings 51 32 Advances in Consumer Research USA
Use of Social Media Dashboards in Undergraduate Quantitative Methods Course Teaching and Learning Scholarship Conference Proceedings 17 17th Annual Sloan Consortium International Conference on Online Learning USA
Impact of online community relationship on new product recommending behavior Basic or Discovery Scholarship Conference Proceedings 588 22 Proceedings of the American Marketing Association Marketing Educators Conference USA
Online Reviews – Do Consumers Use Them? Basic or Discovery Scholarship Conference Proceedings 129 Advances in Consumer Research USA
E-Commercialization in the Non-Profit Sector: Adoption of Incremental and Radical Innovations Basic or Discovery Scholarship Conference Proceedings 22 Proceedings of the Annual 2011 Winter AMA Marketing Educators Conference
Use of Internet projects to enhance analytical skills in undergraduate marketing course Teaching and Learning Scholarship Conference Proceedings Proceedings of the 2010 Sloan-C 16th Annual International Conference on Online Learning – Learning Effectiveness
Green Brand Extensions: The Role of Attribute-Product Schema Incongruity on the Processing of Environmental Claims Basic or Discovery Scholarship Conference Proceedings 576 Proceedings of the 2010 Northeast Business & Economics Association
Online Comparison Shopping Behavior of Travel Consumers Basic or Discovery Scholarship Conference Proceedings 576 Proceedings of the 2010 Northeast Business & Economics Association (NBEA)
Customized Online Promotions: Moderating Effect of Promotion Type on Deal Value, Perceived Fairness, and Purchase Intent Basic or Discovery Scholarship Conference Proceedings 70 12 Proceedings of the 2010 International Academy of Business Research Conference USA
Differential Consumer Response to Bundled and Partitioned Prices – The Role of Shipping Charges Basic or Discovery Scholarship Conference Proceedings 70 12 Proceedings of the 2009 Academy of Marketing Science Retailing Conference USA
Multiple-Channel and Cross-Channel Shopping Behavior Basic or Discovery Scholarship Conference Proceedings 76 12 Proceedings of the 2009 Academy of Marketing Science Retailing Conference NY
Reduced Prices or Reduced Shipping? Implications of Promotion Formats on Online Shopping Behavior Basic or Discovery Scholarship Conference Proceedings 5 Behavioral Pricing Conference USA
Comparison Shopping, Satisfaction and Recommending Behavior Basic or Discovery Scholarship Conference Proceedings 126 Proceedings of the Annual INFORMS Marketing Science Conference Canada
Forced vs. Voluntary Exposure Web Ads: Impact of Ad Avoidance on Communication Outcomes Basic or Discovery Scholarship Conference Proceedings 304 34 Advances in Consumer Research 30 USA
Learning User Real-Time Intent for Optimal Dynamic Webpage Transformation Basic or Discovery Scholarship Journal Article 339 26 2 Information Systems Rresearch USA
Advertised versus Unexpected Next Purchase Coupons: Consumer Satisfaction, Perceptions of Value and Fairness Basic or Discovery Scholarship Journal Article 59 16 1 Journal of Product and Brand Management 25 USA
Learning User Real-Time Intent for Optimal Dynamic Webpage Transformation Basic or Discovery Scholarship Journal Article 339 26 2 Institute for Operations Research and the Management Sciences 5 USA
Cross-Channel Product Ordering and Payment Policies in Multichannel Retailing: Implications for Shopping Behavior and Retailer Profitability Basic or Discovery Scholarship Journal Article 31 13 2 Journal of Shopping Center Research USA
How Marketers Leverage Signals of UGC Information Value in Customer Acquisition Basic or Discovery Scholarship Journal Article MIS Quarterly
The Role of Varying Information Quantity in Ads on Immediate and Enduring Cross-Media Synergies Basic or Discovery Scholarship Journal Article 217 18 3 Journal of Marketing Communications 20 UK
Nonprofit Websites: Prevalence, Usage and Commercial Activity Basic or Discovery Scholarship Journal Article 49 12 1 Journal of Nonprofit and Public Sector Marketing 20 USA
Online Comparison Shopping Behavior of Travel Consumers Basic or Discovery Scholarship Journal Article 1 13 1 Journal of Quality Assurance in Hospitality & Tourism 40 U.K.
Modeling the Clickstream: Implications for Web-Based Advertising Efforts Basic or Discovery Scholarship Journal Article 520 22 4 Marketing Science USA
Interfirm Alliances in Online Retailing Basic or Discovery Scholarship Journal Article 714 57 7 Journal of Business Research 6
Can Unconscious-Conscious Processing Sequences Enhance Ad Exposure Outcomes? Basic or Discovery Scholarship Journal Article 506 18 7 Journal of Brand Management 20 U.K.
From Bricks-and-Mortar to Clicks-and-Mortar: How Traditional Retailers Can Leverage Online Market Opportunities through Internet Malls Basic or Discovery Scholarship Journal Article 59 8 1 Journal of Shopping Center Research USA
Framing Online Promotions: Shipping Price Inflation and Deal Value Perceptions Basic or Discovery Scholarship Journal Article 65 20 1 Journal of Product and Brand Management 20 USA
Drivers of New Product Recommending and Referral Behaviour on Social Network Sites Basic or Discovery Scholarship Journal Article 77 30 1 International Journal of Advertising 5 U.K.
Tests of the Specification of Univariate and Bivariate Ordered Probit Basic or Discovery Scholarship Journal Article 343 79 2 The Review of Economics and Statistics USA
Causes and Consequences of “Order Online Pick Up In-Store” Shopping Behavior Basic or Discovery Scholarship Journal Article 431 20 4 International Review of Retail, Distribution and Consumer Research 20 UK
Commercial Scenarios for the Web: Opportunities and Challenges Basic or Discovery Scholarship Journal Article 1 3 The Journal of Computer-Mediated Communication
Consumer Response to Promotions in the Presence of Surcharge: Implications for Online Retailing Basic or Discovery Scholarship Journal Article 117 9 2 Journal of Customer Behaviour 20 United Kingdom
Customized Online Promotions: Moderating Effect of Promotion Type on Deal Value, Perceived Fairness, and Purchase Intent Basic or Discovery Scholarship Journal Article 13 26 4 Journal of Applied Business Research 6 USA
Comparison Shopping and Referral Intentions: Differences in Post-decision Evaluations among Purchasers and Non-Purchasers Basic or Discovery Scholarship Journal Article Marketing Science USA
Performance Implications of Radical and Disruptive Innovations: E-Commercialization of the Non-Profit Sector Basic or Discovery Scholarship Journal Article Journal of the Academy of Marketing Sciences 5 USA
e-Service Brand Extensions: The Role of Perceived Fit and Category Usage Level on Adoption Basic or Discovery Scholarship Journal Article 7 3 1 Journal of Service Science 11 USA
Multiple-Channel and Cross- Channel Shopping Behavior: The Role of Consumer Shopping Orientation Basic or Discovery Scholarship Journal Article 9 28 1 Marketing Intelligence and Planning 20 UK
Green Brand Extension Strategy and Online Communities Basic or Discovery Scholarship Journal Article 367 11 4 Journal of Systems and Information Technology 10 UK
Shopping Cart Abandonment at Retail Websites – A Multi-Stage Model of Online Shopping Behavior Basic or Discovery Scholarship Journal Article Management Science USA
Green Brand Extensions: The Role of Attribute-Product Schema Incongruity on the Processing of Environmental Claims Basic or Discovery Scholarship Journal Article
Managing Customer Acquisition Activities: A Multistage Process Model of Consumer Decision to Subscribe to Membership Shopping Services Basic or Discovery Scholarship Journal Article
Multi-Channel Promotion Strategies: Asymmetric Effects on Consumer Choice and Firm Performance Basic or Discovery Scholarship Journal Article Quantitative Marketing and Economics USA
Are Unclicked Ads Wasted? Immediate and Long-Term Impact of Banner and Pop-Uo Ads on Communication Outcomes Basic or Discovery Scholarship Journal Article 51 9 1 Journal of Electronic Commerce Research 10 USA
Consumer Willingness to Pay at Online Retailers Basic or Discovery Scholarship Journal Article Journal of Retailing and Consumer Services

Awards

Organization Name Description Scope Year
The American Marketing Association Co-Chair, AMA/ACRA Retailing Conference Service, Professional 2016
The American Marketing Association Best Paper Nominee, AMA/ACRA Retailing Conference Research 2015
Emerald Group Publishing Limited Outstanding Paper Award Winner: Literati Network Awards for Excellence 2010 Every year Emerald invites each journal’s Editorial Team to nominate what they believe has been that title’s Outstanding Paper from the previous 12 months. The award winning paper is chosen following consultation amongst the journal’s Editorial Team, many of whom are eminent academics or managers. The paper entitled “Green brand extension strategy and online communities” published in Journal of Systems and Information Technology has been selected as it was one of the most impressive pieces of work the team has seen throughout 2009.

Research 2010
Academy of Marketing Sciences Best Paper Award at the AMS/ACRA Retailing Conference Research 2009
Google, Inc. Faculty Advisor - Google Online Marketing Challenge Semi-finalist group Teaching 2009
American Marketing Association Doctoral Consortium Fellow Research 1996
National Science Foundation Doctoral Research Scholar Research 1996
Vanderbilt University Doctoral Research Fellow Research 1993
University of Bombay Graduate Scholarship 1989
University of Bombay Talent Development Award Teaching 1987

Research

Description
Are Retailers Using Channel Strategy as an Information Signal in Online Shopping?
Chatterjee, Patrali and Suman Basuroy, “Managing Customer AcquisitionActivities: A Multistage Process Model of Consumer Decision to Subscribe to Membership Shopping Services.”
Chatterjee, Patrali and Ying Xie, “Comparison Shopping and Referral Intentions: Differences in Post-decision Evaluations among Purchasers and Non-Purchasers” resubmission to Marketing Science
Chatterjee, Patrali, “Do Loyalty Coupons Engender Loyalty?"
Managing Pre-Acquisition Marketing Communications
Modeling the Effect of Online Community Interactions and Marketing Offers on Achievement and Maintenance of Weight Loss Goals
Multi-Channel Promotion Strategies: Asymmetric Effects of Online Disintermediation on Consumer Choice and Behavior
Ordered Probit Models: An Application to Pet Ownership