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Dr. Patrali Chatterjee


Professor | Marketing | Feliciano School of Business

Email: chatterjeep@mail.montclair.edu

Telephone: 9736557935

Office: Feliciano School of Business, SB 566

Biography

Dr. Patrali Chatterjee is Professor of Marketing at the School of Business, Montclair State University. Prior to joining Montclair State University, Dr. Chatterjee was Vice Chair and Assistant Professor, Department of Marketing at Rutgers Business School, Rutgers University. She holds a Ph.D. in Marketing from Owen School of Management, Vanderbilt University.

Prof. Chatterjee's research interests include modeling online consumer behavior using clickstream data, customer equity management and the leveraging technology in sustaining online businesses and nonprofits. Dr. Chatterjee's research has appeared in several books and academic journals including Advances in Consumer Research, Journal of Business Research, Journal of Computer-Mediated Communication, Journal of Shopping Center Research, Marketing Science and the Review of Economics and Statistics. Her research has been reported in business journals like The Wall Street Journal, Stanford Innovation Review among others.

Areas of Expertise

Clickstream data modeling, CRM, E-Retailing, Internet advertising and marketing, loyalty promotions, viral marketing, virtual identity, word-of-mouth/referral management, non-profit organization management, social-mobile marketing analytics.

Education

  • Ph D, Marketing, 1998, Owen Graduate School of Management, Vanderbilt University
  • MBA, Marketing, 1992, University of Bombay (JBIMS)
  • MS, Electronics, 1990, University of Bombay
  • BS, Physics, 1987, University of Bombay

Refereed Publications

  • Ding A., Li S., Chatterjee P., (2015). Learning User Real-Time Intent for Optimal Dynamic Webpage Transformation. Catonsville, MD. Information Systems Rresearch.26 (2). (pp. 339-359).
  • Ding A., Li S., Chatterjee P., (2015). Learning User Real-Time Intent for Optimal Dynamic Webpage Transformation. Catonsville, MD. Institute for Operations Research and the Management Sciences.26 (2). (pp. 339-359).
  • Chatterjee P., (2012). The Role of Varying Information Quantity in Ads on Immediate and Enduring Cross-Media Synergies. Routledge. Journal of Marketing Communications.18 (3). (pp. 217-240).
  • Chatterjee P., Wang Y., (2012). Online Comparison Shopping Behavior of Travel Consumers. . Journal of Quality Assurance in Hospitality & Tourism.13 (1). (pp. 1-23).
  • Chatterjee P., (2011). Can Unconscious-Conscious Processing Sequences Enhance Ad Exposure Outcomes?. Palgrave Macmillan, London. Journal of Brand Management.18 (7). (pp. 506-515).
  • Chatterjee P., (2011). Framing Online Promotions: Shipping Price Inflation and Deal Value Perceptions. Cambridge, MA. Journal of Product and Brand Management.20 (1). (pp. 65-74).
  • Chatterjee P., (2011). Drivers of New Product Recommending and Referral Behaviour on Social Network Sites. London, The Advertising Association by WARC. International Journal of Advertising.30 (1). (pp. 77-102).
  • Chatterjee P., (2010). Causes and Consequences of “Order Online Pick Up In-Store” Shopping Behavior. Abingdon, Oxon. International Review of Retail, Distribution and Consumer Research .20 (4). (pp. 431-448).
  • Chatterjee P., (2010). Consumer Response to Promotions in the Presence of Surcharge: Implications for Online Retailing. Scotland. Journal of Customer Behaviour.9 (2). (pp. 117-134).
  • Chatterjee P., McGinnis J., (2010). Customized Online Promotions: Moderating Effect of Promotion Type on Deal Value, Perceived Fairness, and Purchase Intent. Colorado. Journal of Applied Business Research.26 (4). (pp. 13-19).
  • Chatterjee P., (2010). e-Service Brand Extensions: The Role of Perceived Fit and Category Usage Level on Adoption. Colorado. Journal of Service Science.3 (1). (pp. 7-13).
  • Chatterjee P., (2010). Multiple-Channel and Cross- Channel Shopping Behavior: The Role of Consumer Shopping Orientation. Bingley, BD. Marketing Intelligence and Planning.28 (1). (pp. 9-24).
  • Chatterjee P., (2009). Green Brand Extension Strategy and Online Communities. Bingley. Journal of Systems and Information Technology.11 (4). (pp. 367-384).
  • Chatterjee P., (2008). Are Unclicked Ads Wasted? Immediate and Long-Term Impact of Banner and Pop-Uo Ads on Communication Outcomes. Long Beach, CA 90840 . Journal of Electronic Commerce Research.9 (1). (pp. 51-61).
  • Chatterjee P., (2007). Advertised versus Unexpected Next Purchase Coupons: Consumer Satisfaction, Perceptions of Value and Fairness. Cambridge, MA. Journal of Product and Brand Management.16 (1). (pp. 59-69).
  • Chatterjee P., (2006). Cross-Channel Product Ordering and Payment Policies in Multichannel Retailing: Implications for Shopping Behavior and Retailer Profitability. . Journal of Shopping Center Research.13 (2). (pp. 31-56).
  • Tuckman H., Chatterjee P., Muha D., (2004). Nonprofit Websites: Prevalence, Usage and Commercial Activity. West Hazleton, PA. Journal of Nonprofit and Public Sector Marketing.12 (1). (pp. 49-68).
  • Chatterjee P., Hoffman L. D., Novak P. T., (2003). Modeling the Clickstream: Implications for Web-Based Advertising Efforts. Cambridge, MA. Marketing Science.22 (4). (pp. 520-541).
  • Chatterjee P., (2002). Interfirm Alliances in Online Retailing. . Journal of Business Research.57 (7). (pp. 714-723).
  • Chatterjee P., Basuroy S., (2001). From Bricks-and-Mortar to Clicks-and-Mortar: How Traditional Retailers Can Leverage Online Market Opportunities through Internet Malls. New York, NY. Journal of Shopping Center Research.8 (1). (pp. 59-80).
  • Chatterjee P., Butler S. J., (1997). Tests of the Specification of Univariate and Bivariate Ordered Probit. Cambridge, MA. The Review of Economics and Statistics.79 (2). (pp. 343-348).
  • Hoffman L. D., Novak P. T., Chatterjee P., (1996). Commercial Scenarios for the Web: Opportunities and Challenges. . The Journal of Computer-Mediated Communication.1 (3).

Published Books

  • Berman B., Evans J., Chatterjee P., (2017). Retail Management: A Strategic Approach. (pp. 572). New York. Pearson Publishing.
  • Chatterjee P., (2008). Returns on E-Branding Investment: Linking Pre-Acquisition Marketing Activity to Customer Profitability. (pp. 60-76). Hershey, PA. Contemporary Research on E-Branding/ Idea Group Publishing.
  • Chatterjee P., (2001). Beyond CPMs and Clickthroughs: Understanding Consumer Interaction with Web Advertising. (pp. 209-216). Hershey, PA. Internet Marketing Research: Theory and Practice.
  • Hoffman L. D., Novak P. T., Chatterjee P., (1997). Commercial Scenarios for the Web: Opportunities and Challenges. (pp. 29-57). Addison-Wesley Publishing Company. Readings in Electronic Commerce.
  • Hoffman L. D., Novak P. T., Chatterjee P., (1997). Commercial Scenarios for the Web: Opportunities and Challenges. (pp. 107-136). Lighthouse Point, FL. New Tools for New Times: Electronic Commerce - Profiting from Business Online.

Published Proceedings

  • Chatterjee P., (2017). Marketing Analytics is the New Cool! Effectiveness of Inquiry-Based Learning Approach in Quantitative Marketing Courses. . Marketing Management Association . Refereed
  • Chatterjee P., (2017). Should Simulations be used in Accelerated MBA Courses?. . Marketing Management Association .
  • Chatterjee P., (2011). Use of Social Media Dashboards in Undergraduate Quantitative Methods Course. Buena Vista, Florida. 17th Annual Sloan Consortium International Conference on Online Learning. Refereed
  • Chatterjee P., Mukherjee A., (2011). Impact of online community relationship on new product recommending behavior. (pp. 588-594). . Proceedings of the American Marketing Association Marketing Educators Conference. Refereed
  • Chatterjee P., (2011). E-Commercialization in the Non-Profit Sector: Adoption of Incremental and Radical Innovations. . Proceedings of the Annual 2011 Winter AMA Marketing Educators Conference. Refereed
  • Chatterjee P., Mukherjee A., (2010). Use of Internet projects to enhance analytical skills in undergraduate marketing course. . Proceedings of the 2010 Sloan-C 16th Annual International Conference on Online Learning – Learning Effectiveness. Refereed
  • Chatterjee P., Kay M., (2010). Green Brand Extensions: The Role of Attribute-Product Schema Incongruity on the Processing of Environmental Claims. (pp. 576-580). . Proceedings of the 2010 Northeast Business & Economics Association. Refereed
  • Chatterjee P., Wang Y., (2010). Online Comparison Shopping Behavior of Travel Consumers. (pp. 576-580). . Proceedings of the 2010 Northeast Business & Economics Association (NBEA). Refereed
  • Chatterjee P., (2010). Customized Online Promotions: Moderating Effect of Promotion Type on Deal Value, Perceived Fairness, and Purchase Intent. (pp. 70-75). . Proceedings of the 2010 International Academy of Business Research Conference. Refereed
  • Chatterjee P., (2009). Multiple-Channel and Cross-Channel Shopping Behavior. (pp. 76-81). New York. Proceedings of the 2009 Academy of Marketing Science Retailing Conference. Refereed
  • Chatterjee P., (2009). Differential Consumer Response to Bundled and Partitioned Prices – The Role of Shipping Charges. (pp. 70-75). New York. Proceedings of the 2009 Academy of Marketing Science Retailing Conference. Refereed
  • Chatterjee P., (2008). Reduced Prices or Reduced Shipping? Implications of Promotion Formats on Online Shopping Behavior. (pp. 5). Philadelphia, PA. Behavioral Pricing Conference. Refereed
  • Chatterjee P., (2008). Comparison Shopping, Satisfaction and Recommending Behavior. (pp. 126-129). British Columbia. Proceedings of the Annual INFORMS Marketing Science Conference. Refereed
  • Chatterjee P., (2007). Forced vs. Voluntary Exposure Web Ads: Impact of Ad Avoidance on Communication Outcomes. (pp. 304). Provo, UT. Advances in Consumer Research. Refereed
  • Chatterjee P., (2006). If I Only Had it Earlier! Consumer Response to Advertised and Surprise Next Purchase Coupons. (pp. 29-35). New York, NY. Behavioral Pricing Conference Proceedings. Refereed
  • Chatterjee P., (2005). Changing Banner Ad Executions on the Web: Impact on Clickthroughs and Communication Outcomes. (pp. 51-57). Provo, UT. Advances in Consumer Research. Refereed
  • Chatterjee P., (2001). Online Reviews – Do Consumers Use Them?. (pp. 129-134). Provo, UT. Advances in Consumer Research. Refereed

Awards and Honors

  • Co-Chair, AMA/ACRA Retailing Conference, The American Marketing Association (2016)
  • Best Paper Nominee, AMA/ACRA Retailing Conference, The American Marketing Association (2015)
  • Outstanding Paper Award Winner: Literati Network Awards for Excellence 2010, Emerald Group Publishing Limited (2010)
    Every year Emerald invites each journal’s Editorial Team to nominate what they believe has been that title’s Outstanding Paper from the previous 12 months. The award winning paper is chosen following consultation amongst the journal’s Editorial Team, many of whom are eminent academics or managers. The paper entitled “Green brand extension strategy and online communities” published in Journal of Systems and Information Technology has been selected as it was one of the most impressive pieces of work the team has seen throughout 2009.

  • Best Paper Award at the AMS/ACRA Retailing Conference, Academy of Marketing Sciences (2009)
  • Faculty Advisor - Google Online Marketing Challenge Semi-finalist group, Google, Inc. (2009)
  • Doctoral Consortium Fellow, American Marketing Association (1996)
  • Doctoral Research Scholar, National Science Foundation (1996)
  • Doctoral Research Fellow, Vanderbilt University (1993)
  • Graduate Scholarship, University of Bombay (1989)
  • Talent Development Award, University of Bombay (1987)

Research

  • Are Retailers Using Channel Strategy as an Information Signal in Online Shopping?
  • Chatterjee, Patrali and Suman Basuroy, “Managing Customer AcquisitionActivities: A Multistage Process Model of Consumer Decision to Subscribe to Membership Shopping Services.”
  • Chatterjee, Patrali and Ying Xie, “Comparison Shopping and Referral Intentions: Differences in Post-decision Evaluations among Purchasers and Non-Purchasers” resubmission to Marketing Science
  • Chatterjee, Patrali, “Do Loyalty Coupons Engender Loyalty?"
  • Managing Pre-Acquisition Marketing Communications
  • Modeling the Effect of Online Community Interactions and Marketing Offers on Achievement and Maintenance of Weight Loss Goals
  • Multi-Channel Promotion Strategies: Asymmetric Effects of Online Disintermediation on Consumer Choice and Behavior
  • Ordered Probit Models: An Application to Pet Ownership