Dr. C. Jayachandran

Professor | Marketing | Feliciano School of Business


Telephone: 9736557523

Office: Feliciano School of Business, 582


Dr. C Jayachandran have over 35 years of experience in teaching Marketing and International Business. He has co-edited several books of readings and published journal articles in this field over the same period. He is also a recipient of two U.S. Department of Education Title VIB grants to develop IB programs and outreach activities.

Areas of Expertise

Areas of Expertise:

International Business
International Marketing
Export Management
Marketing Strategies


  • Ph D, Economics, 1978, University of Madras

Refereed Publications

  • Temperini V., Limbu Y., Jayachandran C., (2017). Consumers’ trust in food quality and willing to pay more for National Parks’ brands: Preliminary evidence from Italy. . Journal of International Food & Agribusiness Marketing.29 (2). (pp. 120-138).
  • McKinley C., Limbu Y., Jayachandran C., (2017). The Influence of Statistical versus Exemplar Appeals on Indian Adults' Health Intentions: An Investigation of Direct Effects and Intervening Persuasion Processes to the Health Communication. . Health Communication.32 (4). (pp. 427-437).
  • Limbu Y., Jayachandran C., Babin J. B., Peterson T. R., (2016). Empathy, Nonverbal Immediacy, and Salesperson Performance: The Mediating Role of Adaptive Selling Behavior. . Journal of Business & Industrial Marketing.31 (5). (pp. 654-667).
  • Cucculelli M., Jayachandran C., (2015). Editorial: International Journal of Business and Globalization. Geneve 15, Switzerland. Inderscience .Volume 15,No 4, 2015 (Volume 15, No 4). (pp. 443-445).
  • Limbu Y., Jayachandran C., Babin J. B., (2014). Does Information and Communication Technology Improve Job Satisfaction? Moderating Role of Sales Technology Orientation. . Industrial Marketing Management.43 (7). (pp. 1236-1245).
  • Limbu Y., Jayachandran C., (2014). Exploring the Linkage between Social Capital and Self-Reported Health Status of Underprivileged Individuals: Role of Traditional Health Beliefs. PA. International Journal of Business and Applied Science.3 (2). (pp. 1-7).
  • Wang J., Jayachandran C., (2013). Editorial: Balancing Corporate Success and Social Good. . Int. J. of Information Systems and Social Change .4 (1). (pp. 1-5).
  • Subramanian R., Jayachandran C., (2011). The Evolution of Research and development in the Pharmaceutical Industry: Toward an Open Innovation Model -- Can Pharma Reinvent Itself?. . International Journal of Business Innovation and Research.5 (1). (pp. 63-74).
  • Ekeledo I., Jayachandran C., (2009). Entry Mode Strategies of International Retailers: A Conceptual Framework and Research Proposition. Turlock, California. International Journal of Business Research/ Academy of International Business and Economics (AIBE).9 (5).
  • Subramanian R., Singh T., Misra R., Jayachandran C., (2008). Infosys Technologies Limited: The Global Talent Program. Singapore. Asian Case Research Journal.12 (2). (pp. 249-273).
  • Chakraborty C., Jayachandran C., (2001). Indian software Industry: Structure, Trends and Constraints. Gurgoan. Journal of Services Research.1 (2). (pp. 73-94).
  • Chakraborty C., Jayachandran C., (2001). Sotware Sector: Trends and Constraints. . Economic and Political Weekly.XXXVI (34).
  • Jayachandran N. C., Chandran R., O'Hara L., (1992). Internationalization of Multi-Hospital Systems. . Journal of Hospital Markketing.6(2) (pp. 183-196).
  • Jayachandran N. C., (1991). Technology negotaition under imperfect market conditions: an examination of policy implications. . Issues in International Business.7 (1). (pp. 27-33).
  • Jayachandran C., (1991). Behind the Facade of Net Errors and Omissions: Issues in Balance of Payments. . Issues in International Business.7 (2 Spring 1991). (pp. 7-15).
  • Jayachandran C., Kyj M., (1988). Expanding Marketing Opportunities with Pre-Need Service. . The Journal of Services Marketing.Vol 2 (No 3 summer).
  • Kyj M., Jayachandran C., (1987). Pre-Need Purchasing Behavior-An Overloked Dimension in Consumer Maaketing. . The Journal of Consumer Marketing.4 (3).
  • Jayachandran C., (1985). Apparel Purchasing Behavior-How to promote Americanism?. . Apparel World.6 (9).
  • Jayachandran C., (1979). An Empirical Study of Product Diversification Patterns with Reference to Coimbatore Engineering Firms. . Inform.2 (13).

Published Books

  • Jayachandran C., Subramanian R., (2014). Strategic and Tactical Dimensions of Technology Standards Battles: SOny and Blu-Ray. New Delhi & UK. Routledge.
  • Subramanian R., Jayachandran C., (2010). The "Visible" Hand: Government Policy's Effect on Regional Competitiveness of Clusters in Business Clusters: Partnering for Strategic Advantage. (pp. 14). New Delhi, India. Routledge.
  • Jayachandran C., Ekeledo I., (2007). International Market Entry-strategy Choice for Global Service Firms: Is there a Dominant Approach?. (pp. 27-64). Malaysia. Penerbit, Universiti Utara malaysia.
  • Jayachandran C., Guijin L., (1999). The Managerial Process and Impact of Foreign Investment in Greater China: An Overview. (pp. 3-18). . Jai Press Inc.
  • CHakraborty C., Rawlins G., Jayachandran C., (1999). The Exchange Rate and Technology Intensive Exports: Evidence from the People's Republic of China. (pp. 73-88). . Jai Press Inc.
  • Jayachandran C., (1991). International Trade Collaboration: Issues in Negotiation. (pp. 80-85). . MCB University Press.
  • Jayachandran C., (1987). Readings in Integrated Rural Development, Marketing Management and Agri-business. . Oxford & IBH Publishing for Society of Social Economists, Tamil Nadu.

Published Proceedings

  • Johnson D., Limbu Y., Jayachandran C., Reddy R., (2017). The Moderating Role of Service Category Perception in Service Co-Creation. San Francisco, CA. Summer American Marketing Association Conference Proceedings. Refereed
  • Jayachandran C., Limbu Y., (2015). Health Branding and Preventive Health Behavior: Trends in Emerging Markets. Nanjing . 5th Research Symposium, Society for Global Business & Economic Development (SGBED). Refereed
  • McKinley C., Limbu Y., Jayachandran C., (2015). The Influence of Statistical versus Exemplar Appeals on Indian Adults Health Intentions: An Investigation of Direct Effects and Intervening Persuasion Processes. . National Communication Association . Refereed
  • Limbu Y., Jayachandran C., McKinley C., (2014). Joint Effects of Message Framing and Evidence Type on Early Disease Detection and Prevention Messages. Ancona. The 13th International Conference Proceeding of the Society for Global Business & Economic Development. Refereed
  • Limbu Y., Jayachandran C., (2014). The moderating roles of traditional health beliefs in the relationship between social capital and self-reported health status among disadvantaged households in India. New Jersey. Business and Applied Sciences Academy of North America (BAASANA) International Conference of Proceedings. Refereed
  • Limbu Y., Jayachandran C., (2014). Exploring the Health Behavior of the Poor and the Role of Social Capital, Health Locus of Control, and Gender. . Association for Marketing & Health Care Research (AMHCR) Conference. Refereed
  • Jayachandran C., Limbu Y., (2012). Preventive Health Behavior among Bottom of the Pyramid (BOP) Households: Roles of Health Beliefs, Demographics, and Social Contexts. . 4th Research Symposium, Society for Global Business and Economic Development (SGBED). Refereed
  • Subramanian R., Misra R., Jayachandran C., (2008). Infosys Technologies Limited: The Global Talent Program. New Jersey. Eastern Academy of Management . Refereed
  • Ekeledo I., Jayachandran C., (2007). Internastionalization of Asian Firms: Entry Mode Strategies and Research Propostitions. (pp. 172-182). MSU SGBED. SGBED: Creativity and Innovation: Imperatives for Global Business & Development. Refereed
  • Chakraborty C., Jayachandran C., Misra R., (2005). Management Challenges in Times of Global Change and Uncertainty. NJ. SGBED: . Refereed
  • Jayachandran C., (2004). Managing Business in a Volatile Environment: Balancing Local and Global Challenges. . .
  • Jayachandran C., (2001). Learning and Sharing Electronic Business Technologies: The Case of India's Software Firms. San Francisco. 2001 conference of the International Academy of E-Business.
  • Jayachandran C., (1999). The Internet and International Trade: Some Issues. Bratislava. Proceedings of conference on current treends in management. Refereed
  • Jayachandran C., (1999). Internet access and electronic commerce:obstacles and trends in emerging markets. . Proceedings of the NASBITE Annual conference.
  • Jayachandran N. C., (1998). Relationship Marketing. Bratislava. Proceedings of the conference,"Current Trends in Management".
  • Jayachandran N. C., (1998). The Internet Environment in China: Implications for CHinese Business & Industry. UIBE, Beijing. Proceedings of the CHina and Zhuhai in the Globalization of World Economy conference.
  • Jayachandran N. C., (1997). Setting Promotional Budgets: Theoretical and Practical Perspectives. Bratislava. Proceedings of the 3rd annual conference on marketing & communications. Refereed
  • Jayachandran N. C., (1995). An analysis of US and Japanese entry strategies in Pacific Rim countries: The case of automobile industry. Singapore. Proceedings of the Eastern Academy of Management. Refereed
  • Jayachandran N. C., (1993). Politics of trade negotiations: The firing power of Super 301. . Proceedings of the International Academy of Business Disciplines. Refereed
  • Jayachandran N. C., (1991). Some issues with technology compensation. New Delhi. Proceedings of the 3rd International conference on marketing and development. Refereed
  • Jayachandran N. C., (1990). Semiconductor purchase process and its strategic implications. (pp. 275-281). Dallas. Proceedings of the International Academy of of Management & Marketing. Refereed
  • Jayachandran N. C., (1990). The US Service Transnationals: Some strategies to promote AMerican competitiveness. (pp. 567-577). Radford. Proceedings of the Institute for International Economic COmpetitiveness. Refereed
  • Jayachandran N. C., (1989). Effectiveness of product literature and trade shows, a cse study in industrial marketing. (pp. 767-772). . Proceedings of the International Academy of Management & Marketing. Refereed
  • Jayachandran C., (1989). Perceptions of factors determining the choice of foreign technology collaborations. Pittsburgh. Proceedings of the International Academy of Management & Marketing. Refereed
  • Jayachandran C., (1988). Strategies to re-establish US Competitiveness in technology markets. Radford. Proceedings of the Institute for International Economic Competitiveness. Refereed
  • Jayachandran C., (1988). A neo-technology model of the US trade: case of manufacturing industries. Radford. Proceedings of the Institute for International Economic Cemptitiveness. Refereed
  • Jayachandran C., (1987). Factors influencing new product introduction: a study of the US pharmaceutical industry. . Proceedings of the North East Decision Sciences Institute. Refereed
  • Jayachandran C., (1986). Indirect Costs: Marketer's Perceptions of Allocation & Control. . Proceedings of the Atlantic Marketing Association. Refereed
  • Jayachandran C., (1982). Marketing of Milk for Economically Backward Sections: Challenges of the Eighties. Bangalore. Proceedings of the Seminar on Marketing of Milk Products. Refereed
  • Jayachandran C., (1982). Research in Marketing: A View. Varanasi. Proceedings of the 1st All India Meet of Marketing Management Instructors. Refereed

Awards and Honors

  • Gold Medal in appreciation of my contribution in building institutional relationships, Comenius Unviersity Faculty of Management, Bratislava (2001)
    Awarded a medal in recognition of my contribution to strengthen the relationship between Montclair State and the Faculty of Management, Comenius University
  • NASBITE, "Program Excellence Award" to ITCC for developing and offering outreach services through ITCC , NASBITE (1998)
    Developing and implementing educational and outreach programs to develop export capabilities of NJ based firms.
  • The second Title VIB grant , US Department of Education (1997)
    The second competitive award was given to strengthen the IB program and develop a Center for International Business (CIB) to promote research and academic activities.
  • "It All Started With You Award" by Precision Custom Coatings Inc, Precision CUstom Coatings, Inc (1996)
    For developing and implementing programs to internationalize NJ based Custom Coatings Inc in multiple Asian markets
  • "Excellence in Education" Award, SGA, Montclair State University (1994)
    In recognition of excellence in teaching and service to undergraduate business students
  • "Excellence in Teaching International Marketing Award", Precision Custom Coatings LLC (1994)
    The teaching excellence award was given by Precision Custom Coatings for developing and implementing a business plan to internationalize the operations of this company in multiple markets.
  • The First Title VI B Grant, US Department of Education (1994)
    The two year grant was awarded by the US Department of Education to develop international business education and outreach services.
  • "Outstanding Faculty Member in International Business Education in NJ Award", New Jersey Wortld Trade Council (1993)
    NJ World Trade Council presented the award in recognition of my services in the area of mobilizing federal funding to develop curriculum, faculty development and community outreach.
  • Prof. George J. Abrams Memorial Award for "Excellence in Education", Alpha Kappa Psi, Monclair State University (1993)
    Award given in recognition of outstanding contribution to student teaching and mentoring.
  • Direct Marketing Education Fellowship, Direct Marketing Educational Foundation, NYC (1988)
    Based on a competitive proposal, selected for the fellowship to participate in Professor's Institute in New York.
  • School of Business Merit Award of $2,000, School of Business (1988)
    Award given "in recognition of high level of professional contribution and valuable service to the college".
  • V.C. Rangaswamy Memorial Award for Best Ph.D thesis, University of Madras (1978)
    This competitive award was given for the originality and quality of the research as well as for its value to business.


  • 1. "Role of information, social support and self efficacy in managing diabetes in a non-western culture". This study examines the influence of customer to customer (C2C) interactions on customer willingness to co-produce as service and consumer skepticism toward the focal service industry. This study seek to understand the effects of patient to patient interactions at healthcare on their willingness to co-produce diabetes care for other diabetics in their community. This empirical study is being planned in collaboration with my colleagues Dr. Yam Limbu and Dr. Devon Johnson.
  • 2. "Communicating disease prevention, detection and treatment: testing a conceptual model of message structure and source credibility effects-a cross-cultural study." Message framing and effective communication of messages are imperative for disease prevention, detection and treatment. Unlike previous studies, this research will test a conceptual model of message structure and source credibility effects in disease prevention, detection and treatment contexts. This interdisciplinary study will be carried out in collaboration with MSU colleagues Drs. Christopher McKinley from the School of Communication and Yam Limbu
  • 3. "Message Effects on Early Disease Detection and Prevention Messages: Moderating Role of Message Evidence." No study has examined the utility of a combined framing -evidence approach simultaneously within disease prevention and detection contexts. Hence this study will extend literature by proposing and testing the moderating effects of message evidence on persuasiveness of disease prevention versus detection messages. Two experiments will be conducted to examine the interaction effects of message framing and evidence type in disease detection (mammography screening) and prevention (smoking cessation)contexts. This collaborative work will include my colleague Dr. Yam Limbu and Dr. Christopher McKinley from the School of Communication.
  • 4. “Efficacy of Branding Public Health Campaigns in Changing Health Behavior: examining the role of Branding as a Mediator in Promoting Change”
    While branding as a strategic communication tool had been widely researched and published in commercial sectors, studies on branding in public health campaigns and healthcare marketing are sparse. The proposed cross-cultural research will develop and use a standardized framework to measure the effectiveness of branding of some of the more recent public health campaigns such as ZIKA virus, anti-smoking, handwashing, etc., in select countries.
    This cross-cultural study will be carried out in collaboration with colleagues Dr. Yam Limbu, Dr. Christopher McKinley, Dr. Marion Henrique Ogasavara, Professor at ESPM, Sao Paulo, Brazil and Dr. Sherriff T.K. Luk, University of Finance and Economics, Nanjing, China . The results of this study is targeted to publish in elite journals such as the Journal of Services Marketing or Journal of Health Communication