Born in Royal City, WA. Graduated from Brigham Young University (Provo, Utah) with a BA in Journalism. Graduated from Texas A&M University with a M. Education and a Ph.D. Married to Karen Sue Jensen in 1980. Active member of the Mormon church.
Areas of Expertise
Sports Marketing, Sports Sponsorship, Sports Advertising and Promotion, Service Quality in Sports, Healthcare Marketing and Spectator Sports, Marketing the Environment, Crisis Communication, Advertising Strategy and Tactics, Cause Related Marketing, and Integrated Marketing Communication Using Marketing and Public Relations.
I was honored for getting college students more engaged in PRSA.
I am developing a comprehensive analysis of TV viewing data in New Jersey and New York City for the 2015 Womens World Cup. The analysis will investigate how gender, age, ethnicity and income are related to the numbers of people who watched the tournament live and on delay. This project uses exclusive data from Comcast and Nielsen.
I am developing a journal article that will describe the ways in which Millennial age young people in New Jersey learn about a National Football League team, including their use of traditional and social media and word-of-mouth. The article will also discuss respondents awareness of team sponsors and how sponsorship affects purchase decisions. This study was made possible through my relationships with the New York Giants.
I am developing a presentation about the marketing of neutraceuticals to individuals in emerging economies. This paper is being developed with Dr. Yam Limbu and Dr. Jay Jayachandran.
I am developing a project with Dr. Yam Limbu and Dr. Jay Jayachandran to assess people;s perceptions of the health risks of playing American football, soccer, and cricket in different parts of the world. The implications for sports marketing will be discussed.
I am developing a project with Dr. Yawei Wang, Dr. Yam Limbu, and Dr. Avi Mukherjee, to assess the global awareness and fandom of sports among people from different parts of the world. A pilot survey instrument was developed and administered in the Spring of 2016. Preliminary results were presented at the 2016 SGBED Conference. The next step is to refine the instrument and develop research partners in different countries.
I am developing a study of the media exposure earned by a National Football League team's corporate sponsors at press conferences and other events. This study is being done with the New York Giants who asked that MSU students help track and monitor when exposure occurs. This project will begin in Fall 2016.
I am developing plans to expand the studies of fan perceptions of service quality at NFL games to other venues and other sports in association with colleagues Brian Larson and Richard Haskell. So far data have only been collected from Philadelphia Eagles games; the plan is to expand the study to sports events in New Jersey and New York City, to Utah, and to other events in Philadelphia.
I am working with Dr. Wang to determine if we might be able to develop collaborative research about sports, events, and tourism with faculty at Bournemouth University in the UK.