Dr. Ricard Jensen


| | Feliciano School of Business

Email: jensenr@mail.montclair.edu

Telephone: 9736557132

Office: Feliciano School of Business, 587

Biography

Born in Royal City, WA. Graduated from Brigham Young University (Provo, Utah) with a BA in Journalism. Graduated from Texas A&M University with a M. Education and a Ph.D. Married to Karen Sue Jensen in 1980. Active member of the Mormon church.

Areas of Expertise

Sports Marketing, Sports Sponsorship, Sports Advertising and Promotion, Service Quality in Sports, Healthcare Marketing and Spectator Sports, Marketing the Environment, Crisis Communication, Advertising Strategy and Tactics, Cause Related Marketing, and Integrated Marketing Communication Using Marketing and Public Relations.

Education

School Degree Major Year Completed
Texas A&M University Ph D Public Relations 2003
Texas A&M University Master of Education Public Relations 1985
Brigham Young University BA Mass Communication 1981

Publications

Title Classification Contype ISBN Issue Page Number Publication End Publisher Refereed Volume
The Ethics of Emerging Media: Information, Social Norms, and New Media Technology: "Blogola, Sponsored Posts, and the Ethics of Blogging." Basic or Discovery Scholarship Book Chapter 213 n/a 0 Continuum Press. USA
Water Policy in Texas: Water for a Diverse Land: "An Overview of Water Resources Problems Facing Texas." Book Chapter 8 n/a 0 Resources for the Future. USA
"The Role of Public Relations and Organizational Communication in Environmental Management" Applied or Integration/Application Scholarship Book Chapter 277 n/a 0 John Wiley & Sons. UK
New Media and Public Relations: "New Media and Public Relations." Basic or Discovery Scholarship Book Chapter 327 n/a 0 Peter Lang Publishers. USA
"Major League Soccer Scores an Own Goal in Houston: How Branding a Team Alienated Hispanic Fans," in More Than Just Peloteros: Sport and U.S. Latino Communities: Major League Soccer Scores an Own Goal in Houston: How Branding A Team Alienated Hispanic and Basic or Discovery Scholarship Book Chapter 256 n/a 0 Texas Tech University Press USA
The 2004 Biennial Report On Desalination: "Research at Universities in Texas Dealing with Desalatination.' Basic or Discovery Scholarship Book Chapter 1 n/a 0 Texas Water Development Board. USA
International Cases in the Business of Sport: “Bringing the National Football League’s Super Bowl to the Big Stage: The Marketing and Business Aspects of Super Bowl XLVII.” Applied or Integration/Application Scholarship Book Chapter n/a 0 Butterworth-Heinemann Press. UK
Sociology: Beyond the Millennium: "When Should a Political Candidate’s Religion Become a Campaign Issue? How Mitt Romney’s Mormonism Has Become a Factor in His Previous and Current Races." Basic or Discovery Scholarship Book Chapter 195 n/a 0 Kendall-Hunt Publishers. USA
American History through American Sport: "Holy Cow! How the Advent of Early Sports Broadcasting Dramatically Changed How Professional Sports Teams in the United States Are Marketed." Basic or Discovery Scholarship Book Chapter 19 n/a 0 Praeger Press. USA
American History through American Sport: “Banking on ‘Sid the Kid’ and ‘Alex the Great--The National Hockey League Turns to Two Young Stars As its Saviors.” Basic or Discovery Scholarship Book Chapter 154 n/a 0 Praeger Press. USA
Repairing the Athlete’s Image-Studies in Sports Image Restoration: ”How Bobby Knight Changed His “Bad Boy” Image to Become a Media Darling.” Basic or Discovery Scholarship Book Chapter 223 n/a 0 Lexington Books. USA
Fandemonium--Explorations of Fan Power, Identity and Socialization. "Why Hispanics Are the Lifeblood of Major League Soccer." Basic or Discovery Scholarship Book Chapter 173 n/a 0 Lexington Books. USA
International Strategic Marketing: Sports Promotions Aimed at New Segments Basic or Discovery Scholarship Conference Proceedings 352 18 2 International Academy of Business Disciplines Research Yearbook USA
Hitting a Home Run with Social Media: How Sports Organizations Are Using Internet Tools to Reach Out to Fans Basic or Discovery Scholarship Conference Proceedings 9 n/a 0 Midwest Popular Culture Association USA
Where There‘s Tobacco Smoke There May be Fire: A Preliminary Analysis of What 1943 Tobacco Ads Tell Us about American Attitudes in 1943. Basic or Discovery Scholarship Conference Proceedings 72 Midwest Popular Culture Association USA
Investigating the Relationships between Sports Stadium Atmospherics, Sports Fans Satisfaction, and Future Behavioral Intentions Basic or Discovery Scholarship Conference Proceedings International Academy of Business Disciplines Conference Proceeding USA
The Influence of Sports Stadium Atmosphere on Behavioral Intention: The Mediating Role of Spectator Satisfaction Basic or Discovery Scholarship Conference Proceedings Business and Applied Sciences Academy of North America (BAASANA) International USA
"Investigating the Relationships between Sports Stadium Atmospherics, Fan Satisfaction, and Future Behavioral Intentions: A Case Study of College Football Fans in the United States" Basic or Discovery Scholarship Conference Proceedings Business and Applied Sciences Academy of North America (BAASANA) USA
Assessing How Ecuadorian and Argentinian Fans Perceived Service Quality at a Major Futbol Match in New York City Basic or Discovery Scholarship Conference Proceedings Annual Conference Proceeding of the International Academy of Business Disciplines USA
Did We Score a Touchdown or Not? Examining Service Quality at An NFL Game from the Perspective of Teams, Fans, and Service Providers. (Concept Paper). Basic or Discovery Scholarship Conference Proceedings Proceedings of the 2013 Annual Conference of the International Academy of Business Disciploines USA
Developing International Sports Markets: Professional Sports Selling to New Segments with New Promotions Basic or Discovery Scholarship Journal Article 9 6 2 International Journal of Business Disciplines USA
How does the stadium atmosphere at a college football game affect behavioral intentions across gender lines? The mediating role of spectator satisfaction Basic or Discovery Scholarship Journal Article 41 9 2 International Journal of Management and Marketing Research USA
Soccer Fans’ Motivations, Attitudes, and Behavioral Intentions across Ethnicity and Gender Lines: Are Hispanics in the United States More Passionate about Soccer than Caucasians? Basic or Discovery Scholarship Journal Article 43 4 1 Public Policy and Administration Review USA
The Determinants and Consequences of Website Credibility in E-Retailing: Examining the Roles of Ethical Issues Basic or Discovery Scholarship Journal Article International Journal of Electronic Marketing and Retailing UK
How Does the Quality of Concessions at a National Football League Game Affect Fan Satisfaction and Behavior? Analysis of Fan Perceptions Basic or Discovery Scholarship Journal Article 4 2 Journal of Marketing Management United States
To What Extent Did American Corporations Publish "Brag Ads" During World War II? Basic or Discovery Scholarship Journal Article 0 10 2 Advertising and Society Review USA
Did Americans Travel to Canada for the Women's World Cup? An Examination of How Marketing A Special Event Can Increase Sports Tourism Basic or Discovery Scholarship Journal Article 5 2 International Journal of Business and Applied Sciences United States
Using communication research to gather stakeholder preferences to improve groundwater management models: a South Texas case study Basic or Discovery Scholarship Journal Article 1 8 1 Journal of Science Communication Italy
Soccer Fans' Motivations, Attitudes, and Behavioral Intentions across Ethnicity and Gender Lines: Are Hispanics in the United States More Passionate about Soccer than Caucasians? Basic or Discovery Scholarship Journal Article 4 1 Journal of Marketing Management United States
Can Web-Based Classes Help Reach Out to More Non-Traditional Students throughout Louisiana? Teaching and Learning Scholarship Journal Article 99 10 1 The Louisiana Communication Journal USA
Spectators’ awareness, attitudes and behaviors towards a stadium’s social media campaign Basic or Discovery Scholarship Journal Article 44 8 4 International Journal of Marketing Studies Canada
The importance of building positive relationships between Hispanic audiences and Major League Soccer franchises: a case study of the public relations challenges facing Houston 1836 Journal Article 477 9 4 The Journal of Soccer and Society UK
How Do Fans React When Sports Teams Are Named After Corporations? Journal Article 0 11 1 The Sport Journal USA
Visual analytics of Twitter conversations about corporate sponsors of FC Barcelona and Juventus at the 2015 UEFA Final Basic or Discovery Scholarship Journal Article 242 16 4 International Journal of Sports Marketing & Sponsorship UK
Incorporating communication research to develop an environmental history of the Pecos River of Texas Basic or Discovery Scholarship Journal Article 1 6 4 Journal of Science Communication Italy
Is sport becoming too commercialised? The Houston Astros’ public relations crisis Journal Article 23 9 1 The International Journal of Sports Marketing and Sponsorship UK
The Contested Meaning of Houston 1836: A Contemporary Cultural Battle over Memory and Migration in the Lone Star State Basic or Discovery Scholarship Journal Article 48 11 1 Southwestern Geographer USA
"Investigating the Relationships between Sports Stadium Atmospherics, Fan Satisfaction, and Future Behavioral Intentions: A Case Study of College Football Fans in the United States" Basic or Discovery Scholarship Journal Article Sport, Business, and Management: An International Journal England
Has Red Bull Crossed the Line? Basic or Discovery Scholarship Journal Article 0 n/a 0 Journal of Sports Media USA
When Should a Political Candidate's Religion become A Campaign Issue? How Mitt Romney's Mormonism Has Become A Factor In His Previous and Current Races Basic or Discovery Scholarship Journal Article 20 9 3 American Communications Journal USA
"Soccer Fans’ Motivations, Attitudes, and Behavioral Intentions across Ethnicity and Gender Lines: Are Hispanics More en Fuego than Whites?" Basic or Discovery Scholarship Journal Article International Journal of Sports Marketing and Sponsorship UK
Teaching Print Journalism Majors How to Prepare for Careers in Rapidly-Evolving Field of Converged Mass Media Teaching and Learning Scholarship Journal Article 0 n/a 0 The Online Journalism Review USA
Wanted: Contagious Gameday Staff. Testing the Effect of Smiling on Fan Responses. Basic or Discovery Scholarship Journal Article 71 37 2 Services Marketing Quarterly USA
Understanding How the Public Perceives the Importance of University Research Basic or Discovery Scholarship Journal Article 1 4 1 Journal of Science Communication Italy
¿Muy Valiente, o loco? How “Los Suns” Created a Political Controversy That Transcends Basketball Basic or Discovery Scholarship Journal Article 720 33 1 Studies of Latin American Popular Culture USA
Looking at the Extraordinary Success of The ‘Clockwork Orange’: Examining the Brilliance of Total Football Played by the Netherlands. Basic or Discovery Scholarship Journal Article 720 15 1 The Journal of Soccer and Society UK
Looking at Corporate Shirt Sponsorship in Soccer from Both Sides of the Pond: Comparing Global Trends versus Major League Soccer Basic or Discovery Scholarship Journal Article 1 14 1 The Journal of Soccer and Society UK
New League, New Market, New Sponsorship: An Exploratory Study of Attitudes towards Shirt Sponsorship in Major League Soccer. Basic or Discovery Scholarship Journal Article 536 13 4 The Journal of Soccer and Society USA
From Quipu to Twitter: How Technological Change Impacts How We Communicate. Basic or Discovery Scholarship Textbook 128 n/a 0 Self-Published. Barnes and Noble USD Bookstore. USA

Awards

Organization Name Description Scope Year
Public Relations Society of America Omaha Chapter PR Professional of the Year I was honored for getting college students more engaged in PRSA. Service, Professional 2011

Research

Description
I am developing a comprehensive analysis of TV viewing data in New Jersey and New York City for the 2015 Womens World Cup. The analysis will investigate how gender, age, ethnicity and income are related to the numbers of people who watched the tournament live and on delay. This project uses exclusive data from Comcast and Nielsen.
I am developing a journal article that will describe the ways in which Millennial age young people in New Jersey learn about a National Football League team, including their use of traditional and social media and word-of-mouth. The article will also discuss respondents awareness of team sponsors and how sponsorship affects purchase decisions. This study was made possible through my relationships with the New York Giants.
I am developing a presentation about the marketing of neutraceuticals to individuals in emerging economies. This paper is being developed with Dr. Yam Limbu and Dr. Jay Jayachandran.
I am developing a project with Dr. Yam Limbu and Dr. Jay Jayachandran to assess people;s perceptions of the health risks of playing American football, soccer, and cricket in different parts of the world. The implications for sports marketing will be discussed.
I am developing a project with Dr. Yawei Wang, Dr. Yam Limbu, and Dr. Avi Mukherjee, to assess the global awareness and fandom of sports among people from different parts of the world. A pilot survey instrument was developed and administered in the Spring of 2016. Preliminary results were presented at the 2016 SGBED Conference. The next step is to refine the instrument and develop research partners in different countries.
I am developing a study of the media exposure earned by a National Football League team's corporate sponsors at press conferences and other events. This study is being done with the New York Giants who asked that MSU students help track and monitor when exposure occurs. This project will begin in Fall 2016.
I am developing plans to expand the studies of fan perceptions of service quality at NFL games to other venues and other sports in association with colleagues Brian Larson and Richard Haskell. So far data have only been collected from Philadelphia Eagles games; the plan is to expand the study to sports events in New Jersey and New York City, to Utah, and to other events in Philadelphia.
I am working with Dr. Wang to determine if we might be able to develop collaborative research about sports, events, and tourism with faculty at Bournemouth University in the UK.