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Dr. Mark Kay


Associate Professor | Marketing | Feliciano School of Business

Email: kaym@mail.montclair.edu

Telephone: 9736557445

Office: Feliciano School of Business, 580

Areas of Expertise

Branding, Marketing, Sustainability, Marketing Research

Education

  • Certificate of Logistics Management, , 1994, CUNY
  • Ph D, Marketing, 1993, Baruch College C.U.N.Y.
  • MBA, International Marketing, 1988, Baruch College
  • MA, Art & Design, 1984, University of Chicago
  • MA, Humanities, 1982, University of Chicago
  • BA, Art & Design, , School of the Art Institute of Chicago

Refereed Publications

  • Kay J. M., (2016). Transformative Stories: A Framework for Crafting Stories for Social Impact Organizations. American Marketing Association. Journal of Public Policy & Marketing.35 (3).
  • Limbu Y., Kay M., (2010). Hybrid Detailing: A Proposed Model for Pharmaceutical Sales. . i-Manager’s Journal on Management.5 (1). (pp. 35-41).
  • Kay M., (2007). Healthcare Marketing: What is Salient?. England. International Journal of Pharmaceutical and Healthcare Marketing.1 (3). (pp. pp. 247-263).
  • Kay M., (2006). Strong Brands and Corporate Brands. . European Journal of Marketing.40 (7-8). (pp. pp. 742-760).
  • Kay M., (2001). New Strategies in B2B Markets. . E-Business Review, International Academy of E-Business. (pp. 100-103).
  • Morris A., Kornhauser A., Kay M., (1999). Getting the Goods Delivered in Dense Urban Areas: A Snapshot of the Last Link of the Supply Chain. National Academy Press, Washington, DC. Transportation Research Record: Journal of the Transportation Research Boad. (1653).
  • Kay M., (1999). New Strategies in B2B Markets. . E-Business Review.
  • Morris A., Kornhauser A., Kay M., (1998). Urban Freight Mobility: Collecting Data on Time, Costs, and Barriers Related to Moving Product into the Central Business District. . Transportation Research Record: Journal of the Transportation Research Boad . (1613).

Published Books

  • Kay M., (2016). Enterprise Marketing. . Bookpatch.
  • Kay M., (2016). Relationship Marketing and the Patient Physician Relationship. . Springer International Publishing.
  • Kay M., (2012). Readings and Cases in Sustainability Marketing: A Strategic Approach to Organisational Social Responsibility. Melbourne. Tilde University Press.
  • Kay M., (2012). Strategic Brand Promotions: Prospects for Sustainability Marketing. Melbourne. Tilde University Press.
  • Kay M., (2005). "Retail Trends and Retail Innovation in Japan" in the book, Asian Retailing: Trends, Strategy and Merchandise. . Pearson/ Prentice Hall.
  • Kay M., (2005). Toys 'R' Us 2005". ICFAI University Press. in Retail Management, .
  • Kay M., (2005). "Retail Strategy: Toys "R" Us Japan" in Asian Retailing: Trends, Strategy and Merchandise, edited by Thomas. . Pearson/ Prentice Hall.

Published Proceedings

  • Kay M., (2012). Price-Quality Relationships and the Price Heuristic. (pp. pp. 307-309). Chicago, IL. American Marketing Association. Refereed
  • Kay M., Limbu Y., (2011). Pharmaceutical Promotions and the Physicians-Patient Relationship: Patient Orientation or Physician Orientation?. Chicago, IL. Proceedings of the 2011 MBAA International Conference. Refereed
  • Chatterjee P., Kay M., (2010). Green Brand Extensions: The Role of Attribute-Product Schema Incongruity on the Processing of Environmental Claims. (pp. 576-580). . Proceedings of the 2010 Northeast Business & Economics Association. Refereed
  • Kay M., (2010). Marketing during Recessions: Social Effects and Marketing Opportunities. . Proceedings of the 2010 Northeast Business & Economics Association. Refereed
  • Kay M., Wang Y., (2010). Marketing the Staycation: The Salience of the Local in Destinations Branding. (pp. 590-592). . the Northeast Business & Economics Association (NBEA).
  • Kay M., (2007). Digital Branding 2.0. . Proceedings of the 7th International Conference on Global Business and Economic Development. Refereed
  • Kay M., (2004). Sustainable Business Models and Promotion Practices. Chicago. 2004 BELL (Business, Environment, Learning, and Leadership) Conference. Refereed
  • Kay M., (2003). Digital Products: Intellectual Property Rights, Standards, and Common "Goods. Bangkok, Thailand. Seventh International Conference on Global Business and Economic Development. Refereed
  • Kay M., (2003). Internet B2B and the New Marketing Paradigm. Bangkok, Thailand. Seventh International Conference on Global Business and Economic Development. Refereed
  • Kay M., (2001). Internet B2B Marketing: Evolving Practices. Ho Chi Min City, Vietnam. Management Education for the 21st Century.
  • Kay M., (2001). Internet B2B Marketing: Evolving Practices. . Internation Conference in Vietnam on Management Education for the 21st Century -Managing in the Digital Age. Refereed
  • Kay M., (2000). Electronic B to B Markets: Process Drivers and Strategic Linkage. (pp. 228-235). Beijing, China. 5th International Conference on Global Business & Economic Development: Managing Global Business in the Internet Age.
  • Kay M., (). Transformative Digital Storytelling: A Framework for Crafting Stories for Social Change Organizations. . Association for Consumer Research Conference.
  • Kay J. M., (). Sustainability Integration: A Model for Developing Corporate Responsibility Commitment Through Effective Sustainability Programs, Reporting, and Governance. Montclair. 14th International Conference of the Society for Global Business & Economic Development. Refereed
  • Kay M., (). Relationship Marketing and the Patient Physician Relationship. . Proceeding of the Conference of the Academy of Marketing Science. Refereed

Other Publications

  • Kay M., (1999). Review of “Business to Business Marketing”, by Victor Hunter and David Tietyen,. . The Journal of the Academy of Marketing Science.

Awards and Honors

  • Grant, US AID (1999)
  • Teaching Workshop Grant, the Mellon Foundation (1997)
  • Case Development Grant, Council of Logistics Management (1996)
  • Consortium Fellow, American Marketing Associaton (1992)