Dr. Manveer Mann

Assistant Professor | Marketing | Feliciano School of Business


Telephone: 9736557013

Office: Feliciano School of Business, 583


Dr. Mann is an assistant professor of Marketing at Montclair State University. Before joining Montclair State University, she was an assistant professor at Old Dominion University, Virginia. She received a PhD from Auburn University, Alabama.

Dr. Mann's research interests include on consumer behavior, retailing, and ethics. Her research has appeared in several academic journals including Journal of Business Ethics, Journal of Business Research, and the International Journal of Retail and Distribution Management.

Areas of Expertise

Retailing, Consumer Behavior, International Business


  • Ph D, Consumer and Design Sciences, 2012, Auburn University
  • MS, Fashion Merchandising and International Trade , 2009, University of Georgia
  • BS, Computer Science, 2006, Institute of Engineering & Technology

Refereed Publications

  • Mann M., (2017). To Retrench or Invest? Turnaround Strategies during a Recessionary Time. . Journal of Business Research.80
  • Mann M., Enderson M., (2017). Give Me a Formula Not the Concept! Student Preference to Mathematical Problem Solving. . Journal for Advancement of Marketing Education.25
  • Kwon W., Englis B., Mann M., (2016). Are Third-Party Green-Brown Ratings Believed? The Role of Prior Brand Loyalty and Environmental Concern. . Journal of Business Research.69 (2). (pp. 815-822).
  • Mann M., Byun S., Li Y., (2015). Realignment Strategies in the U.S. Retail Industry during a Recessionary Time: Dominant Themes, Trends, and Propositions. . International Journal of Retail and Distribution Management.43 (8). (pp. 775-792).
  • Mann M., Byun S., Kim H., Hoggle K., (2014). Assessment of Apparel Specialty Retailers' CSR Practices as Communicated on the Web: Problems and Opportunities. . Journal of Business Ethics.122 (4). (pp. 599-622).
  • Mann M., Byun S., (2011). Accessing opportunities in apparel retail sectors in India: Porter’s diamond approach. . Journal of Fashion Management and Marketing.15 (2). (pp. 194 - 210).
  • Mann M., Byun S., (2011). Five Competitive Forces of the Indian Apparel Retail Industry: Emerging Issues and Strategies for Foreign Retailers. . Journal of Textile and Apparel, Technology and Management.7 (2). (pp. 2-14).
  • Byun S., Mann M., (2011). The Influence of Others: The Impact of Perceived Human Crowding on Perceived Competition, Emotions and Hedonic Shopping Values. . Clothing and Textiles Research Journal.29 (4). (pp. 284-297).

Published Proceedings

  • Mann M., Liu-Thompkins Y., Watson G., Papelis Y., (2014). A Multidisciplinary Examination of 3D Virtual Shopping Environments: Effects on Consumer Perceptual and Physiological Responses. . Academy of Marketing Science. Refereed
  • Mann M., Liu-Thompkins Y., (2014). Consumption Visions: Augmented Reality and Impulse Buying. . SCP Advertising and Consumer Psychology Conference. Refereed

Awards and Honors

  • Best Article of the Year Award, Journal for Advancement of Marketing Education (2017)
  • Highly Commended Paper, Emerald Literati Network Awards for Excellence, International Journal of Retail & Distribution Management (2016)
    The Editorial Board chooses a highly commended award from the previous year’s volume. These awards are chosen by eminent academics or managers, the winning authors receive the prestige of it being recognized that theirs is one of the most impressive pieces of work the judges have seen throughout the past year.
  • Nominated for the Best Paper Award , American Collegiate Retailing Association Annual Conference (2016)
  • Nominated for Distinguished Dissertation Award, Auburn University (2014)
  • Elizabeth Anne Cook Memorial Award, Auburn University (2011)
  • Ethel L. Parker International Fellowship recipient, American Association of Family and Consumer Sciences (2011)
  • Outstanding International Graduate Student Award, Auburn University (2011)


  • In Review - Mann, M., Byun, S.-E. To Retrench or Invest? Turnaround Strategies during a Recessionary Time, Journal of Business Research.
  • In Review - Mann, M., Kwon, W.-S., & Byun, S.-E. Indian consumers’ perceived value of western brands, retail formats, and restaurants: The role of need for distinctiveness and acculturation, International Business Review.