Video URL
Description

Dr. Anish Parikh, Feliciano School of Business Assistant Professor, describes yelp.com's credibility. 

Parikh, A., Behnke, C., Nelson, D., Almanza, B., Vorvoreanu, M. (2014). A Qualitative Assessment of Yelp.com Users’ Motivations to Submit and Read Restaurant Reviews. To appear in Journal of Culinary Science and Technology.