AJ Khubani founded TeleBrands Corporation in 1983 on a “shoestring” with his life-savings of $20,000. The company is now thriving as a nearly one billion dollar marketing giant well-known for such hit products as PedEgg, Trusty Cane, Hurricane Spin Mop, Wow Cup, Pocket Hose Ultra and Dump Cakes.
For their first four years in business, TeleBrands used direct response television advertising to build their brand, however Khubani realized the true potential of bringing products to storefronts. In 1987, after an initial infomercial, Khubani brought the first “infomercial” product to retail. The now iconic AmberVision Sunglasses were sold at NJ-based Herman’s Sporting Goods and was a retail success, selling out within days – reaching $150 million worth of sales during the product’s lifetime. In addition to being the first to bring these products to retail, Khubani is also credited with designing the famous, red “As Seen on TV” logo.
Today, TeleBrands products are placed in every major retail chain including WalMart, Target, Bed Bath & Beyond and Walgreens as well as Petco, AutoZone and 7-11. TeleBrands has revolutionized the “As Seen on TV” category in the United States and 120 countries around the globe.
Khubani has become a media regular with a multitude of appearances on ABC, CBS, NBC, CNN, MSNBC, CNBC, Fox News, “The Today Show,” “The Wendy Williams Show,” “20/20” and “The View,” among others.
He travels across the country with TeleBrands Inventors Days, meeting at-home inventors via consumer product pitch-a-thons. The TeleBrands Inventors Days have taken him to Los Angeles, Chicago, Charlotte, Minneapolis, Miami, San Diego and Washington DC as well as New York and New Jersey. In 2014, he hosted the industry’s very first Virtual Inventors Day, in which such at-home inventors pitched their products via a remote Internet access video feed.
In the retailing industry, the “Vendor of the Year Award” is a highly respected and sought after honor for excellence bestowed on less than one percent of all consumer product companies. In 2009, TeleBrands received TWO such awards from both Target Stores and CVS Pharmacy, along side such legendary companies as Procter & Gamble and AstraZeneca. Additionally, Response Magazine recently named Khubani to the Direct Response Hall of Fame. Previously, he was noted as one of the “25 Most Influential People in DRTV.” The Electronic Retailing Association honored him as its “2013 Direct Marketer of the Year.” Khubani is also a member of the Foundation for Free Enterprise’s Hall of Fame, NJ Advertising Hall of Fame and the National Direct Response Marketing Association Hall of Fame. In 2012, Bake Pop by TeleBrands was presented with the 2012 Electronic Retailing Association’s Moxie Award.
In his spare time, AJ raises money for Children’s Hope India, serves on the Business Advisory Board at Montclair State University and Chairs the Entrepreneurial Engineering program at Princeton University.