Digital technology is transforming how organizations conduct their relationships with stakeholders, customers, employees and channel partners. The graduate Digital Marketing Certificate focuses on honing effective digital marketing skills through exposure to current research in digital technology, analytics and business cases. Students gain practical experience in leveraging real-world digital marketing intelligence in developing mobile, social and web strategy for organizations.
Why Study Digital Marketing?
- Proficiency in digital marketing skills is critical to career growth of marketing professionals.
- Digital marketing salaries are rising each year.
- The digital marketing industry provides a growing number of opportunities for employment and entrepreneurial initiatives.
Digital Marketing Careers
- Digital marketing analyst
- Digital marketing manager
- Affiliate marketing executive
- SEO executive
- PPC executive
- Content marketing manager
- Social media marketing manager
- Mobile marketing executive