[Header] MS Digital Marketing Analytics

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Our STEM-designated Master of Science in Digital Marketing Analytics is designed to combine cutting-edge digital marketing and business analytics fundamentals with real-world skills and experiences to prepare you to meet current and future demands on both a local and global scale.

The MS in Digital Marketing Analytics from Montclair State University provides a fully online, uniquely balanced learning experience, with desirable professional certifications built into the curriculum. The 30-credit Montclair State MS in Digital Marketing Analytics program comprises a 12-credit Business Analytics Certificate, a 12-credit Digital Marketing Certificate and 6-credits of integrated, experiential Digital Marketing Analytics content. Throughout this program, you will learn how to translate customer behavior into actionable business data, classify and evaluate the types of digital marketing problems and opportunities that may be addressed through the application of various analytical tools and techniques and utilize predictive, prescriptive and descriptive analytics to solve business problems

Students earn professional certifications in:

  • Facebook Blueprint Community Manager Certification
  • Facebook Blueprint Certified Marketing Science Professional
  • Google Ads Display Certification
  • Google Ads Measurement Certification
  • Google Shopping Ads certification
  • Google Video Ads certification
  • Hootsuite Platform Certification
  • Hootsuite Social Media Certification
  • Hubspot Inbound Marketing Certification
  • Hubspot CMS for Marketers

Applicants to the Online MS Digital Marketing Analytics program at Montclair State University may start the program in the Fall or Spring semesters and complete it in as little as 24 months. Our 10 course/30 credit program is designed for structured part-time study; students enroll in one online 3-credit course in each 8-week term.

Program Highlights

  • 100% Online Coursework
  • STEM-Designated Program
  • Cohort-based, part-time format
  • Includes applied learning opportunities with industry professionals
  • Focus on business applications and acumen


  • Translate customer behavior into actionable business data
  • Comprehend the distinctions among consumers’ experiences with owned, paid and shared media
  • Identify and differentiate the tools and technologies that comprise the modern digital marketing landscape
  • Utilize predictive, prescriptive and descriptive analytics to solve business problems
  • Earn professional certifications in Facebook Blueprint Community Manager Certification, Google Ads Display Certification, Hubspot Inbound Marketing Certification, Hubspot CMS for Marketers and more

Why Pursue Digital Marketing Analytics at Montclair State University?

  • The Feliciano School of Business is the “Most Innovative Business School in New Jersey” and the second-largest in the state
  • AACSB-Accredited University
  • The Feliciano School of Business is a recognized leader in online graduate offerings, ranked as #1 in NJ for its online MBA program (College Consensus 2019)
  • The program is led and taught by expert faculty with outstanding academic qualifications and industry experience
  • The curriculum is continuously reviewed and updated to ensure relevance in the marketplace