Today, practitioners in the field of marketing focus on individual and business consumers as much as the goods and services they are offered. This represents a shift from the more product-centric paradigm of the past, and is reflected throughout our Marketing concentration curriculum. The course offerings in Marketing also showcase the richness and depth of this area of study, including:
- Product development, pricing, promotion, launch and distribution
- Positioning and branding for consumer, business and institutional audiences
- Defining a target market
- Consumer behavior and implications for creating successful strategies
- Applying traditional and digital marketing practices on a global scale
