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Today, practitioners in the field of marketing focus on individual and business consumers as much as the goods and services they are offered.  This represents a shift from the more product-centric paradigm of the past, and is reflected throughout our Marketing concentration curriculum.  The course offerings in Marketing also showcase the richness and depth of this area of study, including:

  • Product development, pricing, promotion, launch and distribution
  • Positioning and branding for consumer, business and institutional audiences
  • Defining a target market
  • Consumer behavior and implications for creating successful strategies
  • Applying traditional and digital marketing practices on a global scale

MBA - Marketing Curriculum