Why Minor in Business Analytics?
Professionals who are proficient in Business Analytics are in serious short supply and are very valuable to their employers. The market demand for skills in Business Analytics is robust, and projections indicate that this trend will only increase in the coming years.
Computing power and storage have become cheap, and today we have the ability to record everything that is done online – from browsing to buying to chatting to tweeting. Thus, there is a tremendous amount and variety of data that is being created and stored. Properly exploited big data can provide businesses and governments with more precise and immediate information to make important decisions affecting critical issues.
- Business Analytics is a way of making smart decisions using cutting-edge technology
- It enables you to make effective decisions by drawing meaningful inferences from available data
- It teaches you how to develop innovative approaches to solve 21st century’s business problems
- It teaches you how to communicate the findings and solutions in a visual, cogent manner
The Business Analytics Minor allows students across all disciplines to complement their major or concentration by preparing them to answer critical business questions and enhance existing skills in this fast-growing industry. Students will gain hands-on practical skills using current business analytics technologies. The fundamental courses cover database management systems, SQL, Python programming, and data preprocessing. Advanced courses cover predictive analytics, data mining, and data visualization.
Upon completion of the Business Analytics minor, students will be able to:
- Understand the application and management of database management systems in business;
- Use SQL to retrieve and analyze data stored in relational databases;
- Understand the application of analytics for strategic and operational advantage;
- Apply predictive modeling techniques to support data-driven decision-making;
- Understand the principles of effective visualization techniques;
- Build useful dashboards using specialized software, e.g., Tableau.
Business Analytics Career Opportunities
- Data Analyst
- Business Analyst
- Risk Analyst
- Predictive Modeler
- Compliance Reporting Analyst
- Data Warehouse Analyst
- Performance Management Specialist
- Web Analyst
- Marketing Analytics Consultant
Minor Requirements: 15 - 21 credits total
- INFO 290 or ACCT 309
Business Analytics Minor Core Courses: 12 credits
- INFO 310* - Database Management Systems
- INFO 357* - Introduction to Data Ecosystems
- INFO 365* - Foundations of Business Analytics
- INFO 440 - Data Analysis and Visualization
Business Analytics Minor Electives: Choose one: 3 credits
- INFO 366 - Managing Big Data
- INFO 367 - Structured Data Analysis
- ECON 312 - Business Forecasting and Analytics
- MKTG 447 - Marketing Analytics
Students who wish to add Business Analytics as their minor should contact those listed below to discuss, or make an appointment with the Student Services Department.
Once you are ready to apply click here to view instructions on how to apply
Dr. Ross Malaga
Chair – Department of Information Management and Business Analytics\
Secretary - Department of Information Management and Business Analytics