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Use Your Management Skills In The Sports, Events and Tourism Industry

The sector is a cash cow for this country with annual spending on each topping out at more than $500 billion and employment growing at a rate of 44 percent, according to the U.S. Department of Labor Statistics.

Secure your spot in this rapidly expanding industry with a concentration in Sports, Events and Tourism Marketing. Through an integrated approach, our new Sports, Events, and Tourism Marketing (SETM) program will provide the knowledge and skill sets you need to achieve success in this sector.

Program Specifics

Take classes from a variety of disciplines with our SETM concentration, which combines a theoretical foundation in coursework with practical application to prepare you for a career in the field of sports, events and tourism marketing. This program offers the opportunity to participate in a variety of professional organizations such as IAAM, ISES, MPI, IAAPA as well as student clubs. Our curriculum also includes a complementary internship program to give you hands-on experience and the skills you need to:

  • Communicate clearly
  • Make strategic decisions
  • Solve problems
  • Plan, develop, and manage businesses
  • Develop your own sports, event or tourism business

Connect with the Business Community

Our internship program and other experiential learning activities allow you to network with SETM executives and learn about career opportunities and challenges you’ll face entering the field. Over the last few years our students have capitalized on the following internship opportunities.

  • ESPN
  • Expedia Travel
  • The Walt Disney Company
  • NBC Television
  • Madison Square Garden - NY
  • Marriott Hotels and Resorts
  • Sheraton Hotels and Resorts
  • AEG Entertainment
  • VisitNJ.org
  • Meadowlands Liberty
  • Liberty Travel
  • Merlin Entertainment (Busch Gardens and Sea World)
  • Six Flags Amusement Parks
  • United Airlines

Contact Us

Dr. Yawei Wang
Chair - Department of Marketing
Room 592A
Phone: 973-655-4099
Email: wangya@mail.montclair.edu

Lynda Trainor
Secretary – Marketing Department
Room 592
Phone: 973-655-4254
Email: trainorl@mail.montclair.edu