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Sports Marketing

Account Coordinator

Account coordinator in sports marketing firms work with upper-level staff to help create marketing strategies, coordinate corporate sponsorships, and plan sporting events. They work to help create and maintain strong relationships with a firm’s corporate clients.

Public Relations Assistant

A public relations assistant in the sporting industry aid their department head in drafting press releases and pitching stories to the media. A PR assistant may also help direct activities in the press box on game night and help keep track on the news coverage of their clients.

Marketing Representative

A marketing representative in the sports industry is responsible for a variety of tasks, including keeping up-to-date information on the athletes endorsing your product to doing marketing research. They also ensure that athletes on college and professional teams are adequately supplied with your company’s products.

Group Ticket Sales Representative

A group ticket sales representative will work to find large groups to sell tickets to for a sporting event. Excelling as a group ticket sales rep can lead to corporate sponsorship sales positions.

Customer Service Representative

Sports teams need help organizing large and special events at their stadium or with off-site gatherings for sponsors. A customer service representative will aid in all aspects of these events.

eMarketing/Database Management

Working in eMarketing/Database management for an arena will entail entering data from suite guests and tracking who is coming to the game. This position can lead to larger sales opportunities and management opportunities.


Event Manager

Event managers work with the Event Director to aid in operations both on and off site. They also communicate with all corporate sponsors to ensure their needs are met.

Event Experience Specialist

Event experience specialists work closely with customers to identify their specific needs and work to improve their experience and account. They are also responsible for assisting with sales for events.

Meeting Planner

A meeting planner is responsible for ensuring successful completion of meetings, including maintaining the timeline and budget. They are work to seek out potential clients. Entry level positions include assisting the meeting planner or planning small meeting.

Event Manager

Students already with some experience in event planning could enter after graduation in a role of event manager. While not specializing in one specific event, an event manager will organize and run a variety of events. Responsibilities include finding venues, vendors, marketing the event, and managing the event team.


Travel Agent

A travel agent will help clients make arrangements for their hotel accommodations and transportation. They need to have knowledge of the destination’s attractions, customs, and weather.

Account Coordinator

Working in promoting and marketing the tourism industry, an account coordinator will work with Account Managers to on travel magazine, promotional material, and client communications.

In-house Resort Marketing Representative

An in-house resort marketing representative will work with the sales team to promote that specific location and any special events or deals they have. They will also work to sell vacation packages or time-shares.

Tourism Development Specialist

A tourism development specialist will work with various industry partners to facilitate the development of tourism programs. These specialists are responsible for providing strategic plans and assistance.

Tourism Marketing Manager

A tourism marketing manager will develop and implement overall marketing plans and strategies. They will also need to identify any tourism trends to identify customer needs and utilize effective and innovative advertising techniques.