Experiential Learning Opportunities
At the Feliciano School of Business, real-world business engagement is a critical component of our students’ learning. In each case, faculty members work closely with our business partners while supervising student teams and encounters to ensure that expectations are met and value added for all involved. What can this partnership do for you? It can ensure that our students become acquainted with your business, provide you with managerial or technical assistance, and establish a talent pipeline to meet your future hiring needs. Examples of student-executive partnership initiatives:
Course Related Business Challenges - Real-life business issues offer opportunities for students to apply their learning while providing a business “partner” with the benefits of their up-to-date knowledge and tools (analysis, research, technical or social media savvy) as well as their collective insights. Businesses with specific challenges to overcome - and share - are paired with a related course, faculty member and students who can add their problem solving capabilities and unique perspectives to the effort. Over a 4 to 6 week period, student teams collaborate with management to develop ideas and strategies or produce materials that can really make a difference. Examples of recent course-based projects include:
- National Specialty Burger Chain - Students developed advertisements, slogans and several on-campus marketing strategies to increase brand awareness with the college student audience.
- Landmark Central New Jersey Diner - Students identified initiatives such as highlighting healthy food, cross promotion with health spas and “power hours” to help the 45-year old diner update its image and offerings.
- Manhattan Borough Artists’ Cooperative - Students identified several “guerrilla marketing” tactics to meet the goal of the non-profit art association for major impact with minimal investment.
- Montclair “Tween” Boutique - Students redesigned the website, built an e-commerce platform and developed a digital strategy to drive online sales of merchandise for young and pre-teens.
- Special Occasion Jewelry/Accessory Retailer - Students took the role of ‘Digital Marketing Consultants’ to help a specialty store transition into digital marketing, developing an e-commerce website and implementing pay-per-click strategies.
- Children’s Creative Fitness Center Students helped craft social media marketing strategies, then created content for channels such as Twitter and Instagram and identified appropriate metrics for assessing success.
If you are interested in exploring course-related business challenges, for undergraduate students, please contact Anne Murray at firstname.lastname@example.org, for graduate students, please contact Betsy Rosini at email@example.com.
Strategic Consulting - For assistance in meeting and resolving strategic challenges, teams of upperclassmen or MBAs may be harnessed to work for a semester in alignment with their curricular area(s) and learning goals. A potential engagement begins in conversations between the business partner and appropriate SBUS faculty/staff members who can assess the scope and nature of a project and help to focus and define anticipated outcomes. The project’s “professor” then works to assemble and guide the student team, which typically visits the worksite and consults with identified managers, employees and (potential) customers. During the latter part of the semester, the team presents its findings to the project’s sponsors and offer recommendations for addressing the problem or challenge. Examples of recent strategic consulting projects include:
- NJ Private/Commercial Bank - Working with the Bank’s CEO and key executives, the student team developed recommendations for a comprehensive and robust wealth management offering under the “Family Office” umbrella.
- State Health Care Advocate Association - MBA students and graduate students from the College of Science and Mathematics teamed to examine the best way to commercialize a weight loss algorithm developed by a faculty member. The team conducted extensive market and technology research, formulated and presented a written report with recommendations.
- Independent Energy Development Company - MBA students were challenged to help find opportunities for co-generation and renewable energy projects, such as combined heating, cooling, and power plant (CHCP) systems, in university settings. The team performed a comprehensive market analysis, presented along with a portfolio of potential sites and users.
If you are interested in exploring strategic consulting opportunities with undergraduate students, please contact Anne Murray at firstname.lastname@example.org or with graduate students, please contact Betsy Rosini at email@example.com.